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Mon Sep 13, 2010 3:12 am
Only E makes sense.

Please check the link below and post back if you have any questions

http://gmatclub.com/forum/fact-88893.html

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paddle_sweep Master | Next Rank: 500 Posts
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Tue Sep 14, 2010 12:47 am
I will go with 'E'. But what type of question is this?

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Brian@VeritasPrep GMAT Instructor
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Tue Sep 14, 2010 12:40 pm

I'd call this one an Explain the Paradox type question, mainly because of that word "explanation" in there.

It's not really a paradox, but you can still use the same logic, as there are two things that are true:

1) People don't remember as many brand names from advertising

2) People are more likely to remember the first and last ads they see in a cluster of ads

And only one answer choice will touch on both, providing that link that enables both to be true and related.

Here, E provides that link. If it's true that people only remember the first and last ad, and that their general memory of brand names is decreasing, then the fact that there are more commercials per cluster works for both.

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debmalya_dutta Master | Next Rank: 500 Posts
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Tue Sep 14, 2010 1:25 pm
Brian@VeritasPrep wrote:

I'd call this one an Explain the Paradox type question, mainly because of that word "explanation" in there.

It's not really a paradox, but you can still use the same logic, as there are two things that are true:

1) People don't remember as many brand names from advertising

2) People are more likely to remember the first and last ads they see in a cluster of ads

And only one answer choice will touch on both, providing that link that enables both to be true and related.

Here, E provides that link. If it's true that people only remember the first and last ad, and that their general memory of brand names is decreasing, then the fact that there are more commercials per cluster works for both.
Hi Brian ,

Is this a correct way of thinking through on this CR?

Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.

Fact 2: Television viewers recall commercial aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.

Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?
So, basically what can be added to Fact 2 that will explain why the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing . A detail provided by Fact 2 is that television viewers recall commercial aired first or last in a cluster of consecutive commercials

So if earlier the clusters were
Now the already provided fact is viewers remember the start and the ending ads

provided I show the same number of ads and increase the cluster size

So , now the proportion of the ads that viewers remember decreases

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@Deb

goyalsau Legendary Member
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Tue Sep 14, 2010 2:39 pm
debmalya_dutta wrote:
Brian@VeritasPrep wrote:

I'd call this one an Explain the Paradox type question, mainly because of that word "explanation" in there.

It's not really a paradox, but you can still use the same logic, as there are two things that are true:

1) People don't remember as many brand names from advertising

2) People are more likely to remember the first and last ads they see in a cluster of ads

And only one answer choice will touch on both, providing that link that enables both to be true and related.

Here, E provides that link. If it's true that people only remember the first and last ad, and that their general memory of brand names is decreasing, then the fact that there are more commercials per cluster works for both.
Hi Brian ,

Is this a correct way of thinking through on this CR?

Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.

Fact 2: Television viewers recall commercial aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.

Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?
So, basically what can be added to Fact 2 that will explain why the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing . A detail provided by Fact 2 is that television viewers recall commercial aired first or last in a cluster of consecutive commercials

So if earlier the clusters were
Now the already provided fact is viewers remember the start and the ending ads

provided I show the same number of ads and increase the cluster size

So , now the proportion of the ads that viewers remember decreases
Excellent work mr.Dutta,
I joked in the question that it will be nice if i look at some commercials but you really able to thought that way and given a awesome explanation,
thanks really

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Brian@VeritasPrep GMAT Instructor
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Tue Sep 14, 2010 3:22 pm
Exactly right, debmalya_dutta - thanks for the thorough reply!

Because there are more ads between the first and last ad, the percentage-per-cluster that people will remember is going to decrease. Essentially, people can only remember 2, so if you expand the cluster, you're reducing the percentage that people will remember (mathematically you could say that people remember 2/x...the bigger the x, the lesser the portion that they remember).

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ardz24 Master | Next Rank: 500 Posts
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Fri Sep 15, 2017 5:58 am
I agree with option "E"

Viewers will most likely leave and prefer not to seat down and watch the whole long clusters of commercials.

Is my statement correct?

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