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Commercials

This topic has 3 expert replies and 6 member replies
goyalsau Legendary Member
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Commercials

Post Mon Sep 13, 2010 12:38 am
Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.

Fact 2: Television viewers recall commercial aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.

Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?

a) The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw.
b)The total time alloted to the average cluster of consecutive television commercials is decreasing.
C)The average number of hours per day that people spend watching television is decreasing.
d)The average number of clusters of consecutive commercials per hour of television is increasing.
e)The average number of television commercials in a cluster of consecutive commercials is increasing.


I think one way to answer this question , is by watching television in the same way as it said in then realize this option is actually making the most or least impact.... lolz...

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amkohl Newbie | Next Rank: 10 Posts Default Avatar
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Post Thu May 29, 2014 5:52 am
Can someone please explain why it is not option D? I am still confused between option D and E.

BTG Experts please help!

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Post Thu May 29, 2014 6:37 am
Quote:
Can someone please explain why it is not option D? I am still confused between option D and E.

BTG Experts please help!
Fact 2 indicates that the reason people do not remember commercials is because that commercial is in the middle of a cluster of commercials. So if there are 5 commercials, only commercials 1 and 5 are well remembered -- 2, 3, and 4 are not remembered well.

Now a shorter cluster has a greater proportion of commercials at the beginning and end, while a longer cluster has more commercials in the middle. So a 3 commercial cluster only has one commercial in the middle while a 7 commercial cluster has 5 commercials in the middle. So several 3 commercial breaks will be result in people remembering more brand names as opposed to one long cluster of 7 or more commercials.

That is why choice E explains the decline in remembering brand names. Choice D does not indicate that the clusters are getting bigger, rather it says that there are more clusters, this could well mean a greater number of shorter clusters, this is actually a good thing in terms of remembering brand names.

Does that help?

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reply2spg Legendary Member
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Post Mon Sep 13, 2010 3:12 am
Only E makes sense.

Please check the link below and post back if you have any questions

http://gmatclub.com/forum/fact-88893.html

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paddle_sweep Master | Next Rank: 500 Posts Default Avatar
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Post Tue Sep 14, 2010 12:47 am
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Post Tue Sep 14, 2010 12:40 pm
Hey paddle_sweep:

I'd call this one an Explain the Paradox type question, mainly because of that word "explanation" in there.

It's not really a paradox, but you can still use the same logic, as there are two things that are true:

1) People don't remember as many brand names from advertising

2) People are more likely to remember the first and last ads they see in a cluster of ads

And only one answer choice will touch on both, providing that link that enables both to be true and related.

Here, E provides that link. If it's true that people only remember the first and last ad, and that their general memory of brand names is decreasing, then the fact that there are more commercials per cluster works for both.

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debmalya_dutta Master | Next Rank: 500 Posts Default Avatar
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Post Tue Sep 14, 2010 1:25 pm
Brian@VeritasPrep wrote:
Hey paddle_sweep:

I'd call this one an Explain the Paradox type question, mainly because of that word "explanation" in there.

It's not really a paradox, but you can still use the same logic, as there are two things that are true:

1) People don't remember as many brand names from advertising

2) People are more likely to remember the first and last ads they see in a cluster of ads

And only one answer choice will touch on both, providing that link that enables both to be true and related.

Here, E provides that link. If it's true that people only remember the first and last ad, and that their general memory of brand names is decreasing, then the fact that there are more commercials per cluster works for both.
Hi Brian ,

Is this a correct way of thinking through on this CR?

Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.

Fact 2: Television viewers recall commercial aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.

Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?
So, basically what can be added to Fact 2 that will explain why the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing . A detail provided by Fact 2 is that television viewers recall commercial aired first or last in a cluster of consecutive commercials

So if earlier the clusters were
Cluster 1-AD1, AD2, AD3, AD4 || Cluster 2 - AD5, AD6, AD7, AD8 || Cluster 3- AD9, AD10, AD11, AD12
Now the already provided fact is viewers remember the start and the ending ads
So probably, currently , they remember AD1, AD4, AD5, AD8, AD9, AD12.....

provided I show the same number of ads and increase the cluster size
Cluster 1- AD1, AD2, AD3, AD4, AD5, AD6, AD7, AD8 || AD9, AD10, AD11, AD12
So , now the viewers remember only AD1 , AD8, AD9 & AD12

So , now the proportion of the ads that viewers remember decreases

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goyalsau Legendary Member
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Post Tue Sep 14, 2010 2:39 pm
debmalya_dutta wrote:
Brian@VeritasPrep wrote:
Hey paddle_sweep:

I'd call this one an Explain the Paradox type question, mainly because of that word "explanation" in there.

It's not really a paradox, but you can still use the same logic, as there are two things that are true:

1) People don't remember as many brand names from advertising

2) People are more likely to remember the first and last ads they see in a cluster of ads

And only one answer choice will touch on both, providing that link that enables both to be true and related.

Here, E provides that link. If it's true that people only remember the first and last ad, and that their general memory of brand names is decreasing, then the fact that there are more commercials per cluster works for both.
Hi Brian ,

Is this a correct way of thinking through on this CR?

Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.

Fact 2: Television viewers recall commercial aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.

Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?
So, basically what can be added to Fact 2 that will explain why the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing . A detail provided by Fact 2 is that television viewers recall commercial aired first or last in a cluster of consecutive commercials

So if earlier the clusters were
Cluster 1-AD1, AD2, AD3, AD4 || Cluster 2 - AD5, AD6, AD7, AD8 || Cluster 3- AD9, AD10, AD11, AD12
Now the already provided fact is viewers remember the start and the ending ads
So probably, currently , they remember AD1, AD4, AD5, AD8, AD9, AD12.....

provided I show the same number of ads and increase the cluster size
Cluster 1- AD1, AD2, AD3, AD4, AD5, AD6, AD7, AD8 || AD9, AD10, AD11, AD12
So , now the viewers remember only AD1 , AD8, AD9 & AD12

So , now the proportion of the ads that viewers remember decreases
Excellent work mr.Dutta,
I joked in the question that it will be nice if i look at some commercials but you really able to thought that way and given a awesome explanation,
thanks really

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Post Tue Sep 14, 2010 3:22 pm
Exactly right, debmalya_dutta - thanks for the thorough reply!

Because there are more ads between the first and last ad, the percentage-per-cluster that people will remember is going to decrease. Essentially, people can only remember 2, so if you expand the cluster, you're reducing the percentage that people will remember (mathematically you could say that people remember 2/x...the bigger the x, the lesser the portion that they remember).

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Post Fri Sep 15, 2017 5:58 am
I agree with option "E"

Viewers will most likely leave and prefer not to seat down and watch the whole long clusters of commercials.

Is my statement correct?

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