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In the last decade there has been a significant decrease in coffee consumption. During this same time, there
has been increasing publicity about the adverse long-term effects on health of the caffeine in coffee.
Therefore, the decrease in coffee consumption must have been caused by consumers' awareness of the
harmful effects of caffeine.
Which of the following, if true, most seriously calls into question the explanation above?
(A) On average, people consume 30 percent less coffee today than they did 10 years ago.
(B) Heavy coffee drinkers may have mild withdrawal symptoms, such as headaches, for a day or so after
significantly decreasing their coffee consumption.
(C) Sales of specialty types of coffee have held steady as sales of regular brands have declined.
(D) The consumption of fruit juices and caffeine-free herbal teas has increased over the past decade.
(E) Coffee prices increased steadily in the past decade because of unusually severe frosts in coffee-growing
nations.
Can anyone explain to me why my reasoning in this question was wrong. I chose C, since it shows that only certain types of coffee decreased in sales. Which means, that it wasn't caffeine, but maybe consumers wanted a more premium product.
However, the Official Guide rejects it because of the following explanation.
Explanation:
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Suppose that the specialty coffees that had their sales hold steady were all caffeine-free coffees;
note that nothing rules this out. If this were the case, the explanation would remain plausible.
Why would you assume that the specialty coffees were caffeine free? It's not mentioned in 'C' that the specialty coffee was caffeine free NOR is it common for specialty coffee to be caffeine free, in fact it's the opposite. So it's a very big leap in assumption.
The correct answer according to the OG is E. My concern with that is that the prompt mentioned that coffee sales had a "significant decrease", yet the prices "increased steadily." It just doesn't follow that a gradual increase in prices leads to a CRASH in coffee sales.
I'm usually pretty good at the CR questions, but this one has me stumped.