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coffee beans

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coffee beans

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The world's best coffee beans come from Colombia. The more Colombian beans in a blend of coffee, the better the blend, and no company purchases more Colombian beans than Kreemo Coffee, Inc. So it only stands to reason that if you buy a can of Kreemo's coffee, you're buying the best blended coffee available today.
The reasoning of the argument in the advertisement is flawed because it overlooks the possibility that
(A) the equipment used by Kreemo to blend and package its coffee is no different from that used by most other coffee producers
(B) not all of Kreemo's competitors use Colombian coffee beans in the blends of coffee they sell
(C) Kreemo sells more coffee than does any other company
(D) Kreemo's coffee is the most expensive blended coffee available today
(E) the best unblended coffee is better than the best blended coffee

Q/A-C why not e

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Why is choice B not correct choice?

Thank you
Parul

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GMAT/MBA Expert

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Hi All,

This CR prompt is a flaw question, so you need to look for some inherent flaw in the logic behind the argument.

The Facts:
-Kreemo buys MORE Columbian beans than any other company.
-The more Columbian beans in a blend, the better the blend.

Conclusion:
-A can of Kreemo's coffee is the BEST blended coffee available today.

The Flaw:
The argument states that since Kreemo buys MORE Columbian beans, then it's coffee is the BEST blend. Buying lots of beans MIGHT make a blend better, unless we "spread" the Colombian beans around ("dilute" is another word that could be used). If you spread these beans into too many cans, then the blend MIGHT NOT be the best. This is essentially an issue of number vs. percent, which is a common flaw on these types of questions; we should look for something that addresses either the percent mixture of beans or the number of cans sold.

Only answer C makes sense.

Answer E talks about "unblended" coffee, which has nothing to do with this prompt. Answer B talks about competitors who DON'T USE Columbian beans, which is also off topic.

GMAT assassins aren't born, they're made,
Rich[/spoiler]

_________________
Contact Rich at Rich.C@empowergmat.com

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