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Cereal Problem~

Expert replies
by amysky_0205 » Wed Dec 26, 2012 7:20 pm
Over the past five years, the price gap between name-brand cereals and less expensive store-brand cereals has become so wide that consumers have been switching increasingly to store brands despite the name brands' reputation for better quality. To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago.

Which of the following, if true, most seriously calls into question the likelihood that the manufacturers' plan will succeed in attracting back a large percentage of consumers who have switched to store brands?

A. There is no significant difference among manufacturers of name-brand cereals in the prices they charge for their products.

B. Consumers who have switched to store-brand cereals have generally been satisfied with the quality of those cereals.

C. Many consumers would never think of switching to store-brand cereals because they believe the name brand cereals to be of better quality.

D. Because of lower advertising costs, stores are able to offer their own brands of cereals at significantly lower prices than those charged for name-brand cereals.

E .Total annual sales of cereals-including both name-brand and store-brand cereals-have not increased significantly over the past five years.

OA: B

can someone explain all options~ especially D! thank u (:
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Source: — Critical Reasoning |

by Sk1ver » Wed Dec 26, 2012 11:24 pm
IMO

A. There is no significant difference among manufacturers of name-brand cereals in the prices they charge for their products. - This info is useless for us. Knowing this we can't answer to the question: "Will the plan succeed?"

B. Consumers who have switched to store-brand cereals have generally been satisfied with the quality of those cereals. - Yes! This helps us! If we know that consumers which switched to store-brand cereals like that cerals for the quality, they really don't care too much about the price. So making cheaper the name-brnad cereals, it won't increase their sales.

C. Many consumers would never think of switching to store-brand cereals because they believe the name brand cereals to be of better quality. - This is just the opposite of what is said in the question stem. Consumers switched to store-brand cereals.

D. Because of lower advertising costs, stores are able to offer their own brands of cereals at significantly lower prices than those charged for name-brand cereals. - Yes, but the question says that name-brand cereals will narrow this gap...you have to find an answer choice that introduces some new info..this answer is just repeating the question stem

E .Total annual sales of cereals-including both name-brand and store-brand cereals-have not increased significantly over the past five years. - This is out of scope. We don't care about annual sales. We care about attracting back consumers by implementing a plan (in the future)
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