Good one Indeed!

[Ozlemg]

Fact 1: Television advertising is becoming less effective: the proportion of brand names promoted on television that viewers of the advertising can recall is slowly decreasing.

Fact 2: Television viewers recall commercials aired first or last in a cluster of consecutive commercials far better than they recall commercials aired somewhere in the middle.

Fact 2 would be most likely to contribute to an explanation of fact 1 if which of the following were also true?

A). The average television viewer currently recalls fewer than half the brand names promoted in commercials he or she saw.

B). The total time allotted to the average cluster of consecutive television commercials is decreasing.

C). The average number of hours per day that people spend watching television is decreasing.

D). The average number of clusters of consecutive commercials per hour of television is increasing.

E). The average number of television commercials in a cluster of consecutive commercials is increasing

OA E

[Tani]

We want to explain why brand recall is declining. The only evidence we have from the stimulus is that people don't remember brands in the middle of a cluster. Predicting an answer, we would say that more brands are in the middle of a cluster and therefore not remembered. E give us exactly that.