Advertisers are often criticized for their unscrupulous mani

[ceeka9388]

Advertisers are often criticized for their unscrupulous manipulation of people"Ÿs tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on GMAT and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.
Which one of the following, if true, would most strengthen the argument?
(A) The advertisers switched their advertisements to other family newspapers.
(B) Some advertisers switched from family newspapers to advertise in the changed publication.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on GMAT and violence.
(E) It was expected that the changed publication would appeal principally to those in a different income group.


Kindly let me know how the oa is c

[Taurus Online]

Conclusion: Unlike the normal perception that advertisers unscruplously manipulate people's tastes and wants, some advertisers are motivated motivated by moral and financial considerations.

Evidence: When a particular publication decided to change its image from being a family newspaper to concentrating on GMAT and violence, thus appealing to a different readership, some advertisers withdrew their advertisements from the publication.

Let's use the process of elimination.

A - not relevant
B - not relevant
C - correct answer. inspite of expecting higher product sales if they stayed with the publication and a decrease if they withdrew, they decided to shift. Thus they shifted only due to moral considerations (THis option removes any other cause for the shift from the changed publication)
D - weakens the conclusion. gives the impression that advertisers shifted because the target audience was going to change
E - not relevant

Hope this helps.

[dinaroneo]

The Conclusion is in the second line! Stresses on 'moral as well as financial considerations'.
A: Wrong; does not expalin and support the conclusion
B: Wrong; goes against the conclusion
C: Right; although the advertisers expected their sales to go up, if they stayed with the publication (financial consideration) , but stll they decided to withdraw( moral consideration) supports the conclusion!!
D: Wrong; Unrelated to the conclusion
E: Wrong; Unrelated to the conclusion