Dear akshatmikku,
Targeting the right schools is an integral part of your application strategy. It is important to have a sense of how you measure up at your schools, as well as ensure the schools are a good match for you in terms of curriculum, culture and connections. I encourage you to read our sticky on school selection for tips on how to identify schools that might be a good match for you. As you are aware, establishing your rationale for the MS degree in relation to your past experiences and career goals is critical. Likewise, you are applying with a common education/experience profile for an Indian applicant, so you need to find a way to differentiate yourself from similar applicants to stand out in the applicant pool.
Good luck,
Lisa