can a well targeted resume give an edge to a mediocre GMAT?

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My question is whether a strong resume tightly targeted at the entertainment industry offerings of several MBA programs could help soften the blow of a sub-par GMAT score.

There are only a small number of schools with such specialized programs, namely NYU Stern, UCLA Anderson, and USC Marshall, and each reports average GMAT scores between 680 and 715 (roughly). I've hit the 700 mark a couple times on MGMAT practice CATs however I take my official exam this Thursday and my last GMAT Prep score was a dismal 660. That came as somewhat of a shock and has forced me to think about adjusting my expectations.

A bit of information illustrating my direction thus far:

I am bent on pursuing an entertainment industry-focused MBA program and have plans to utilize it in the music business after I earn my degree. Given the current direction of the music business and it's power shift from record labels to management firms, I feel that such a degree will give me the tools I need to be especially competitive.

I have three years of corporate work experience in digital entertainment, production, and artist management. In addition, about 5 years ago I started a small music marketing and management agency that I use primarily to centralize any freelance projects I pick up. Beyond work experience I earned a 3.4 at a small New England liberal arts college (the type you go to if you get rejected from both Yale and Dartmouth). Since earning my B.A. I have also taken approximately 15 additional undergraduate courses in various aspects music business, entrepreneurship and marketing (nearly all As).

Assuming the worst case scenario, that my actual score is 660 when I take the test on Thursday, is there any reassurance that a well targeted application will encourage the admissions boards to lessen their emphasis on that darn test?

Looking forward to any and all feedback.

Best,

Ryan
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by Kaneisha Grayson » Fri Oct 29, 2010 6:04 pm
Hi Ryan,

You certainly do have a stellar resume. The short answer to your question is "yes". I was a low GMAT scorer with a stellar resume (but also outstanding essays and recommendations). Remember that your application is an entire portfolio, so weaknesses in one area can certainly be offset by strengths in other areas. Also - you are not so wildly outside of the GMAT range for the schools you want to attend that you should be scared. My advice to you is to not actually get so comfortable in your awesome resume that you forget to tell compelling, authentic stories in your essays. Remember - that's the part of your application that you can 100% control. Now that your GMAT is over, it's time to focus on that.

Good luck!
Kaneisha
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by Ryan Ziemba » Wed Dec 29, 2010 4:52 pm
Thanks Kaneisha. I actually retook the GMAT and thankfully got a 720 the second time around. I hope this will make admissions a bit less challenging.

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by Kaneisha Grayson » Wed Dec 29, 2010 5:23 pm
Awesome! Best of luck!
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by money9111 » Thu Dec 30, 2010 3:33 pm
Kaneisha Grayson wrote:Remember that your application is an entire portfolio
Best quote ever because I think people forget about it... I'm going to write a blog post about it tonight! ahaha
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