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The following appeared as part of a promotional campaign to sell advertising space in the Daily Gazette to grocery stores in the Marston area:
"Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales. Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were advertised in The Gazette for four days. Each time one or more of the 30 items was purchased, clerks asked whether the shopper had read the ad. Two-thirds of the 200 shoppers asked answered in the affirmative. Furthermore, more than half the customers who answered in the affirmative spent over $100 at the store."
Discuss how well reasoned . . . etc.
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Advertising in a local newspaper is a viable and affordable option of many small business. In the preceding passage one popular method of advertising in local newspaper is stated. Listing the items on sale to attract customers is a popular advertising method which is being used for many years now and it seems to work for sellers. It's not the method used in the adversting that is raising a question to me, it is the claim that Daily Gazette makes is raising a question. Reasoning behind the claims stated and the conclusion derived from them lacks reasoning and which inturn makes the argument invalid.
Primarily, a shop decide to mark an item on sale for many reasons - less demand, replacing with new models or varieties, better competitive products of the same kind, product's stability over time etc. For eg. a grocery store can reduce 50 cents on it's half a gallon of milk whose "sell by" date is 2 days away. The seller is better off selling the product with a small loss in putting the product on sale rather lossing the total money invested on the product. Thus, a sale may not be always profitable for the seller. The first flaw in the above Daily Gazette's advertisement is its focus primarly on the sale items and not on rest of the products. Knowing that there is a sale in a local grocery store on 30 items will attract customers but there is no guarentee of profit for the seller because if the customers are intersted only in the 30 items on sale the seller will eventually lose money as the items on sale may not always be profitable. If the study in the above ad mentioned more about the items that the customers purchased that would have substantially added some validity to the argument but with out that the possibility of the customers just buying the items on sale can not be discarded and makes the conclusion weak.
The second problem with the above advertisement is again related to the lack of precise data with regarding to the number of shoppers. The study states that the advertisement of a store in downtown Marston was carried by the Daily Gazette for four days and the number of shoppers involved in the study was 200 shoppers, it is not clear whether the study took place all the four days and the advertisement missed explicitly state whether the 200 shoppers were just a sample of shoppers or the total number of shoppers for the store in a day (or 4 days). If an advertisement for a grocery store just attracted 200 shoppers in four days it is not a wise investment to make. If the advertisement explicitly stated the scenerios of the study and presented more data used in sampling it would have been easier to make logical conclusion based out of it.
In sum, the author's illogical argument is based on unsupported premises and unsubstantiated assumptions and lack data to support it that render the conclusion derived invalid.
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The following appeared as part of a promotional campaign to sell advertising space in the Daily Gazette to grocery stores in the Marston area:
"Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales. Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were advertised in The Gazette for four days. Each time one or more of the 30 items was purchased, clerks asked whether the shopper had read the ad. Two-thirds of the 200 shoppers asked answered in the affirmative. Furthermore, more than half the customers who answered in the affirmative spent over $100 at the store."
Discuss how well reasoned . . . etc.
#########
Advertising in a local newspaper is a viable and affordable option of many small business. In the preceding passage one popular method of advertising in local newspaper is stated. Listing the items on sale to attract customers is a popular advertising method which is being used for many years now and it seems to work for sellers. It's not the method used in the adversting that is raising a question to me, it is the claim that Daily Gazette makes is raising a question. Reasoning behind the claims stated and the conclusion derived from them lacks reasoning and which inturn makes the argument invalid.
Primarily, a shop decide to mark an item on sale for many reasons - less demand, replacing with new models or varieties, better competitive products of the same kind, product's stability over time etc. For eg. a grocery store can reduce 50 cents on it's half a gallon of milk whose "sell by" date is 2 days away. The seller is better off selling the product with a small loss in putting the product on sale rather lossing the total money invested on the product. Thus, a sale may not be always profitable for the seller. The first flaw in the above Daily Gazette's advertisement is its focus primarly on the sale items and not on rest of the products. Knowing that there is a sale in a local grocery store on 30 items will attract customers but there is no guarentee of profit for the seller because if the customers are intersted only in the 30 items on sale the seller will eventually lose money as the items on sale may not always be profitable. If the study in the above ad mentioned more about the items that the customers purchased that would have substantially added some validity to the argument but with out that the possibility of the customers just buying the items on sale can not be discarded and makes the conclusion weak.
The second problem with the above advertisement is again related to the lack of precise data with regarding to the number of shoppers. The study states that the advertisement of a store in downtown Marston was carried by the Daily Gazette for four days and the number of shoppers involved in the study was 200 shoppers, it is not clear whether the study took place all the four days and the advertisement missed explicitly state whether the 200 shoppers were just a sample of shoppers or the total number of shoppers for the store in a day (or 4 days). If an advertisement for a grocery store just attracted 200 shoppers in four days it is not a wise investment to make. If the advertisement explicitly stated the scenerios of the study and presented more data used in sampling it would have been easier to make logical conclusion based out of it.
In sum, the author's illogical argument is based on unsupported premises and unsubstantiated assumptions and lack data to support it that render the conclusion derived invalid.
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