Before I answer the question, Can I ask you to cite the source of the question ? I am pretty sure that this isn't a GMAT question. But thanks a lot for the mental exercise
Solution :
Total number of men surveyed = 100
Let A, B, C, D and E be the number of men who use A, B, C, D and E respectively. I wil try and explain by introducing one brand at a time. Here it goes.
Step 1: Brand E
Number of men who use both A and E = A + E = 60
Number of men who use just A = 100 - 60 = 40.
Step 2: Brand B
To minimise the value of A + E + B, let us maximise the value of A+B and A+E
Number of men who use both A and B = A + B = 40.
Number of men who use both A and E = A + E = 25.
Number of men who use A, E, B = 100 - 40 - 25 = A + E + B = 100 - (Sum of all the above) = 35.
Step 3: Brand C
To minimise the value of A + E + B + C, let us maximise the value of E + B + C, A + E + C and A + E + B
Number of men who use both E,B and C = E + B + C = 40
Number of men who use both E,A and C = A + E + C = 25
Number of men who use both E,B and A = A + E + B = 20
Number of men who use both E,B,A and C = A + E + B + D = 100 - (Sum of all the above) = 15
Step 4: Brand D
To minimise the value of A + E + B + C + D, let us maximise the value of E + B + C + D, A + E + C + D, A + E + B + D and A + E + C + D
Number of men who use both E,B,D and C = E + B + C + D = 40
Number of men who use both E,D,A and C = A + E + C + D = 25
Number of men who use both E,B,A and D = A + E + B + D = 20
Number of men who use both E,D,A and C = A + E + C + D = 10
Number of men who use both E,B,A,D and C = A + E + B + C + D = 100 - (Sum of all the above) = 5
So, the minimum possible number of men using all the 5 brands is
5