Brand Management?

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Brand Management?

by Woodencrawdad » Mon Oct 15, 2012 11:40 am
My background is in non-profit brand management and marketing. My goal is to complete an MBA and go into corporate brand management.

A few questions:

1) What does the traditional "brand management" career track look like for MBA's?

2) What are the top internships available for brand management?

3) Do you have any good resources to learn more about the career as a whole? Coming from a small shop, I am confident in the career choice but have limited knowledge of its breadth in larger companies.

Thank you!
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by Jim@StratusPrep » Thu Oct 18, 2012 4:48 am
Couple of things...

Your best bet to learn about this would be to speak with someone who has gone into brand management...

How are you certain that this is what you want to do if you know little about it?

This is not meant to be a challenge, more to get you to think of how an admissions committee might look at your choices.
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