How to make myself more attractive to top MBA programs?

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Currently studying for GMAT. Aiming to start in Fall 2016. What are my chances, and what specific things can I do to make myself more attractive to: Kellogg, Rotman, Stanford, HEC Paris, Hult. My profile's a bit long - I've not had a linear path for a typical MBA candidate at all! I'm also asking for help on what aspects of my profile to emphasize to increase my attractiveness.

My profile:

28 years old, female, black, Caribbean

Dual citizen of Canada (by birth) and Trinidad and Tobago (by descent)

Cambridge A Levels - won award for fifth highest mark in the world in Cambridge A Level Literature - recognised by Cambridge University and Trinidad & Tobago Government

Won scholarship from Trinidad Government for world ranking

Went to university in Montreal (Concordia University), did Communication Studies (extremely competitive program), minor English Literature. 3.16 GPA on a 4.33 scale so a bit on the low side.

Returned to Trinidad to serve Government for 2.5 years as part of scholarship programme (mandatory work service). Placed and moved around based on the Gov't needs for my skill set. Worked in Min of Trade and Industry, Government media houses and country's national investment promotion agency within Communications. Accomplishments: Was the Ministry's Communications rep on several committees for international conferences - China-Caribbean Economic and Trade Forum (worked with representative of the Government of China as part of the committee), Caribbean Investment Forum, Trade and Investment Convention. Worked with the EU Commission to develop communications plan for a major Ministry project. Also led team to organise major effort for international advertising for several Ministries in the Trinidad Government (worked with Marketing Manager of the Times of India to pull this off)

Recruited by local outpost of Ogilvy & Mather in Branding & Strategy department. Accomplishments: worked with top UK branding firm within the global Ogilvy network (part of WPP) to develop iterative process for brand strategy (currently being further developed and is in use within the global Ogilvy network). Successful brand strategy for Trinidad's Ministry of Arts and Multiculturalism, led teams in campaigns for Shelter for Battered Women and Children, Population Services International (Caribbean branch), Diageo (Bailey's). Led research effort for several current and prospective clients including Unilever (Dove), Samsung Trinidad.

Currently working as Inbound Marketing Lead for content marketing startup agency. Running company though, wearing several hats (project management, advertising campaign management, scouting for new clients, etc) - this is typical in a startup environment. Clients include: one of the Caribbean's largest banks, the nation's investment promotion agency, the country's Energy Chamber.

Started an event marketing business with friends - we charge companies/brands a fee to place their products in an event we organize. We promote these products to a young adult market they have been trying to tap into, by using event and social media marketing. Clients include territory offices of: Patron Tequila, BlackBerry, Dial, Trojan, Angostura, and more.

Aiming for MBA because I've realised from my own experience in communications in the public and private sector that communications needs are part of overall business needs. Need to have qualifications in business administration to display understanding of business objectives in order to demonstrate to organisations and companies the importance of communications and proper communication strategy to their bottom lines. Most companies in the Caribbean also risk-averse, CEOs don't have confidence that marketing and communications teams understand business needs.
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by CriticalSquareMBA » Fri Dec 12, 2014 1:03 pm
Hi there,

Great post - love all the details! You're on pretty decent footing all in and there are two main things within your control:

[Academics] Your undergrad GPA leaves a fair bit to be desired. It's also in an incredibly non-quant subject regardless of how competitive. So given you have a little time, I'd say do two things. One, obviously, crush your GMATs. You have time to take them 2 or 3 times if necessary. So work really hard on making sure that's covered. Also look into take 2 - 3 extension courses such as Math for MBAs, Stats, etc. You'll get grades which will show you can hack it and they'll be applicable to your pursuit.

[Experience and Involvement] You seem to be doing really well and Ogilvy is a fantastic name on your resume and your recent foray into your own firm is great! I also think your entrepreneurial venture on the side is fantastic. So on this front, you just need to keep kicking butt! Try to find ways of increasing impact / scope. Not just performance. Think about how you can find projects or initiatives that would give your recommenders something amazing to write about!

Here are a couple of resources you might find useful as you kick off your MBA journey:

[Common Questions, Awesome Answers - video answers to your most pressing bschool questions]
[Free, Detailed School Profiles]
[How to Choose MBA Programs]
[What Adcoms Look For]

On a side note, now's a great time to chat with students and research MBA programs. If you can get a visit in (I know it's difficult and expensive), that would be great!

Let me know if you have specific questions or concerns but you're asking the right questions at the right time. Good luck!

Bhavik
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by Zindzi » Sat Dec 13, 2014 8:21 am
Thanks Bhavik! Just wanted to clarify - my current position is running a startup, so this is a job I was recruited for, it is not my own business. Knowing this, does this affect my chances?

This is all incredibly helpful, I did not know about the MBA extension courses. Just did some research though and I have a couple concerns:

- I work quite a bit and my startup boss has a real chip on his shoulder about formal further education (a real shame, as this is something we do not see eye-to-eye on: he's drank a lot of Zuckerberg/Jobs kool-aid) - so I'm basically balancing studying for the GMAT and prepping my applications with work and I don't have that kind of understanding and support re: my time. He doesn't know my education plans at the moment. However, I'm still in the job, as this is a golden opportunity (I think it looks pretty good on my CV). Since I'm aiming to do the exam in last week of April/first week of May, I'm looking for a course that will not be incredibly time-consuming.

- I have extremely strong verbal skills but am not super confident in my Math skills. I'm pretty determined to not let that deter me from B school though, I'm confident that if I study hard, I can do very well. I did do Mathematics in the Caribbean system (based on British GCE system) for O Levels and actually came third in my class for those exams. This was my last formal bit of contact with Math. I also don't have any stats or accounting courses in undergrad, so this doesn't help with my confidence. I'm looking for an extension class that, while not too easy, will not be insanely difficult.

Knowing these details, do you have any suggestions for these extension courses?

Thanks!

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by CriticalSquareMBA » Mon Dec 15, 2014 8:54 am
Hey there - you're very welcome. Thanks for the clarification - that makes a slightly difference but hardly enough to move the needle. It's good to know though! As to your questions / concerns:

1) That IS unfortunate - but definitely not uncommon. Entrepreneurs especially can be a bit selfish when it comes to resources. These programs are ~10 weeks long and shouldn't take a ton of time. And they're well worth the investment!

2) I would suggest Basic Stats and Calc for Business - both would give you a quant resume as well as just a basic foundation you'd find really useful!

Hope that helps - let me know if you have any other questions!

Bhavik
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by Zindzi » Wed Dec 17, 2014 3:49 pm
Hi Bhavik!

Of course, I have tons of questions :) ... Key among them that I can think of right now are:

- Are there any other schools that I should have on my list? Currently looking at Kellogg, INSEAD, Rotman, Stanford, Wharton, HEC Paris, London Business School. My areas of interest are brand marketing/management, nonprofit and strategy (Ideally my post-career will be at an ad agency or nonprofit organisation/NGO)

- My path hasn't been very linear! I've also moved around quite a bit. I got to where I am right now by just discovering certain things as I built up work experience, so I've been pretty deliberate about getting to this point in my career and I know a business education is the next natural step. Wondering how to craft my admissions story into something that makes sense to Admissions at these top schools. I do feel very passionately about the role of what I do (comms and marketing) in a project's/company's/organisation's bottom lines, that's the best way I think I can sum it up.

Thanks!

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by CriticalSquareMBA » Thu Dec 18, 2014 12:35 pm
Hey there - love the questions!

1) Don't put the cart before the house. It's ok to look into programs, see what they offer, and maybe visit if you can. But as to what schools should be on your list or not or what your chances are, etc. - you really can't do that until you have a GMAT score. And you'll have plenty of time after so there's no rush on this front.

2) Similar to my answer in #1, the answer to this will depend on where you are in 6 months, what you want to do, and , equally importantly, where you're applying. Often times, your story changes for each program. But don't worry about the path you've taken until now - that die is cast and if it put you in a position you are happy and proud about, then a story will come.

Bhavik
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