Hey guys,
I'be been practicing for the last 1.5 months for the GMAT now and I just took another exam and I also wrote my AWA.
IMPORTANT: I need a 4.0 or higher, I'm obviously not a native speaker
I know it's definitely not perfect etc but I'm not aiming for a 6 since it doesn't matter if I'm scoring a 4.5 or a 6 for my application process.
You're feedback would be much appreciated!!!!!
Statement
The following appeared as part of an article in the business section of a local newspaper:
"Motorcycle X has been manufactured in the United States for more than 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers-some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track."
Answer:
The author fails to identify crucial details when analyzing business strategies from a original manufacturar and its competitor. Thereby, he uses non-contextual examples for a possible explanation and answers part of his questions already by himself.
First, it is stated that the originial motorcycle X manufacturer in the US already produces for over 70 years but the author fails to consider that the company is therefore very traditional and might have an enormous customer stem, which is still missing for its competitor.
The statement also realizes that there need to be other explanations than a louder noise for different revenues, but fails to describe in detail possible explanations for the fewer X's sales from the competitor. The author tries to find an example but misregards the differences between the motorcycle and automotive industry. Therefore, the competitor's fail to sell more cars cannot be explained by highlighting similiarities to the car business. Maybe for customers cars get even more sympathic the quieter they are driving but this doesn't necessarily mean that it is the same deal in the motorcycle industry where many people might be attracted by extreme loud noises.
The fact that TV ads mention other factors than the X's produced noise such as high quality manufacturing, supports the author's statement that noise is not the only crucial factor when it comes to selling motorcycles. However, it doesn't mean that nousiness is not important at all either.
Furthermore, many foreign competitors (e.g. from China) try to produce less expensive and use low quality products in certain part of a device or in this case a motorcycle. This might result in a bad image of the competitor in public when it comes to sales. Maybe X's buyers definitely want high quality product and don't care much about the price as long as the motorcycle is how they want it.
Finally, when considering TV-ads, the author realizes correctly that the motorcycle's noise is not the only thing that is heard or seen in the advertisement. However, regarding marketing strategies, it is far mor intelligent to combine certain loud aspects as the noise from the motorcycle itself with different kinds of music and a hard voice. This weakens the author's assumption that as long as there is not only motorcycle noise in a TV-ad, there must be something else far more important to customers than the noise.
In summary, the author identifies one of the most important aspects when it comes to selling motorcycles but he fails to put it in the right context, support it with industry alike ideas and give it the actual importance it deserves. He is not wrong saying that a motorcycle's noise is not the only important factor when considering to buy a motorcycle but it is not necessarily the aspect which is not important at all.
I'be been practicing for the last 1.5 months for the GMAT now and I just took another exam and I also wrote my AWA.
IMPORTANT: I need a 4.0 or higher, I'm obviously not a native speaker
I know it's definitely not perfect etc but I'm not aiming for a 6 since it doesn't matter if I'm scoring a 4.5 or a 6 for my application process.
You're feedback would be much appreciated!!!!!
Statement
The following appeared as part of an article in the business section of a local newspaper:
"Motorcycle X has been manufactured in the United States for more than 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers-some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track."
Answer:
The author fails to identify crucial details when analyzing business strategies from a original manufacturar and its competitor. Thereby, he uses non-contextual examples for a possible explanation and answers part of his questions already by himself.
First, it is stated that the originial motorcycle X manufacturer in the US already produces for over 70 years but the author fails to consider that the company is therefore very traditional and might have an enormous customer stem, which is still missing for its competitor.
The statement also realizes that there need to be other explanations than a louder noise for different revenues, but fails to describe in detail possible explanations for the fewer X's sales from the competitor. The author tries to find an example but misregards the differences between the motorcycle and automotive industry. Therefore, the competitor's fail to sell more cars cannot be explained by highlighting similiarities to the car business. Maybe for customers cars get even more sympathic the quieter they are driving but this doesn't necessarily mean that it is the same deal in the motorcycle industry where many people might be attracted by extreme loud noises.
The fact that TV ads mention other factors than the X's produced noise such as high quality manufacturing, supports the author's statement that noise is not the only crucial factor when it comes to selling motorcycles. However, it doesn't mean that nousiness is not important at all either.
Furthermore, many foreign competitors (e.g. from China) try to produce less expensive and use low quality products in certain part of a device or in this case a motorcycle. This might result in a bad image of the competitor in public when it comes to sales. Maybe X's buyers definitely want high quality product and don't care much about the price as long as the motorcycle is how they want it.
Finally, when considering TV-ads, the author realizes correctly that the motorcycle's noise is not the only thing that is heard or seen in the advertisement. However, regarding marketing strategies, it is far mor intelligent to combine certain loud aspects as the noise from the motorcycle itself with different kinds of music and a hard voice. This weakens the author's assumption that as long as there is not only motorcycle noise in a TV-ad, there must be something else far more important to customers than the noise.
In summary, the author identifies one of the most important aspects when it comes to selling motorcycles but he fails to put it in the right context, support it with industry alike ideas and give it the actual importance it deserves. He is not wrong saying that a motorcycle's noise is not the only important factor when considering to buy a motorcycle but it is not necessarily the aspect which is not important at all.
