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knuckledown
- Newbie | Next Rank: 10 Posts
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- Joined: Fri Jan 18, 2013 7:33 am
- Location: Pune, India
This is the first time I have written essay in mock GMAT. I would request experts to please grade this and point out where I can improve.
Thanks in advance..
ESSAY QUESTION:
The following appeared in a memo to executives at a company that manufactures industrial equipment:
"We are spending too much on free customer service after a sale has been made; we need to limit our warranty to two years in order to improve our profit margins. The current lifetime warranty can lead to costs decades into a product's life cycle. Also, we pay our customer service employees a premium because they must possess expert skills across the entirety of our very diverse product line, including products we no longer sell."
Discuss how well reasoned you find this argument. Point out flaws in the argument's logic and analyze the argument's underlying assumptions. In addition, evaluate how supporting evidence is used and what evidence might counter the argument's conclusion. You may also discuss what additional evidence could be used to strengthen the argument or what changes would make the argument more logically sound.
YOUR RESPONSE:
The company wants to reduce expenditure on free customer service for lifetime warranty and there by improve profit margins. A life time warranty would definitely have a cost associated with it, however company is assuming that it would not have any impact on its sales and revenue. If that is the case, this proposal may prove to be counterproductive.It appears that company has a customer service team which supports all the products and it's not bifurcated product wise. This means even if some products due to the 2 year warranty are no longer needed to be serviced, the company would still have to pay the premium to customer service team for their skills for other products.
A comparison with market standard for warranty would assist the company in deciding about warranty duration.
Thanks in advance..
ESSAY QUESTION:
The following appeared in a memo to executives at a company that manufactures industrial equipment:
"We are spending too much on free customer service after a sale has been made; we need to limit our warranty to two years in order to improve our profit margins. The current lifetime warranty can lead to costs decades into a product's life cycle. Also, we pay our customer service employees a premium because they must possess expert skills across the entirety of our very diverse product line, including products we no longer sell."
Discuss how well reasoned you find this argument. Point out flaws in the argument's logic and analyze the argument's underlying assumptions. In addition, evaluate how supporting evidence is used and what evidence might counter the argument's conclusion. You may also discuss what additional evidence could be used to strengthen the argument or what changes would make the argument more logically sound.
YOUR RESPONSE:
The company wants to reduce expenditure on free customer service for lifetime warranty and there by improve profit margins. A life time warranty would definitely have a cost associated with it, however company is assuming that it would not have any impact on its sales and revenue. If that is the case, this proposal may prove to be counterproductive.It appears that company has a customer service team which supports all the products and it's not bifurcated product wise. This means even if some products due to the 2 year warranty are no longer needed to be serviced, the company would still have to pay the premium to customer service team for their skills for other products.
A comparison with market standard for warranty would assist the company in deciding about warranty duration.
