Hello,
This is my first practice AWA essay. wrote the essay in 30 minute to prepare myself for the demanding and stressful time requirement. So I would really appreciate your review and feedback.
Thank you!
The Lovin' Cupful franchises in our northeast region have begun serving customers Almost, a brand new powdered instant tea, in place of brewed tea. Waiters report that only about 2 percent of the customers have complained, and that customers who want refills typically ask for 'more tea.' It appears, then, that 98 percent of the customers are perfectly happy with the switch, or else they cannot tell powdered instant from brewed tea. Therefore, in order to take advantage of the lower price per pound of Almost, all of our restaurants should begin substituting it for brewed tea."
Franchising model has been viewed as a more easy and less demanding approach for many businesses owners. Yet, in order to run a successful franchise business a lot of well-though strategies and prompt adaptations must take place. The Lovin' Cupful franchise company, which has implemented a new powdered instant tea instead of their previously used brewed tea, should carefully analyze all of the factors before deciding to permanently use the new powdered tea in all of its restaurants. The stated argument favoring the new powdered tea on the basis of the survey from Almost customers and the tea's more affordable price per pound have many flaws ranging from insufficient evidence to incomplete analogy, making it an unsound argument.
Most seriously, the argument fails in providing substantial amount of facts and data to proof that new powdered tea is more profitable to the Lovin' Cupful franchise cooperation. The author of the argument cited a survey that indicated 2% of the customer have complained about the switch of tea without offering additional information on the survey, such as: the customers' overall spending amount, when the survey was happening and how many respondents did the survey have. These incomplete information does not tell us anything about the quality of the survey and the customer's satisfaction. Likewise, the author illogically assumes that if only 2% of the customer complained than the rest 98% must be happy or didn't mind the new change of tea ingredients. This is such a flawed assumption that does not take into account the realistic reaction of the customers to new products. Many customers do not like to complain but it doesn't mean they will continuously purchase tea from the store. Thus, the survey that the author used to support his argument lacks many crucial points.
Second flaw that was present in the argument originates from incomplete analogy. The author only provides the survey of how many people were complaining about the new teach without referring to previous surveys that were conducted at that tea store. What if we can get hold of the previous surveys that showed that only 2% of the customers were complaining about the old tea. If this is the case, then we can conclude that the new tea affects the customers reaction in the same way as the old tea. Another analogy that the author failed to complete was to take Almost as one sample store to apply to the whole tea restaurant chains in the Lovin' Cupful company. The author would add for example that there are only 2 stores in the Lovin' Cupful company to strengthen his argument. But as the statement is stated now, readers will raise multiple questions about the incomprehensive analogies the author made.
Though the current argument concerning the new ingredient switch at the Lovin Cupful has some bases, it be strengthen by previously discussed points. The author then can persuade readers more to agree with his opinion.
This is my first practice AWA essay. wrote the essay in 30 minute to prepare myself for the demanding and stressful time requirement. So I would really appreciate your review and feedback.
Thank you!
The Lovin' Cupful franchises in our northeast region have begun serving customers Almost, a brand new powdered instant tea, in place of brewed tea. Waiters report that only about 2 percent of the customers have complained, and that customers who want refills typically ask for 'more tea.' It appears, then, that 98 percent of the customers are perfectly happy with the switch, or else they cannot tell powdered instant from brewed tea. Therefore, in order to take advantage of the lower price per pound of Almost, all of our restaurants should begin substituting it for brewed tea."
Franchising model has been viewed as a more easy and less demanding approach for many businesses owners. Yet, in order to run a successful franchise business a lot of well-though strategies and prompt adaptations must take place. The Lovin' Cupful franchise company, which has implemented a new powdered instant tea instead of their previously used brewed tea, should carefully analyze all of the factors before deciding to permanently use the new powdered tea in all of its restaurants. The stated argument favoring the new powdered tea on the basis of the survey from Almost customers and the tea's more affordable price per pound have many flaws ranging from insufficient evidence to incomplete analogy, making it an unsound argument.
Most seriously, the argument fails in providing substantial amount of facts and data to proof that new powdered tea is more profitable to the Lovin' Cupful franchise cooperation. The author of the argument cited a survey that indicated 2% of the customer have complained about the switch of tea without offering additional information on the survey, such as: the customers' overall spending amount, when the survey was happening and how many respondents did the survey have. These incomplete information does not tell us anything about the quality of the survey and the customer's satisfaction. Likewise, the author illogically assumes that if only 2% of the customer complained than the rest 98% must be happy or didn't mind the new change of tea ingredients. This is such a flawed assumption that does not take into account the realistic reaction of the customers to new products. Many customers do not like to complain but it doesn't mean they will continuously purchase tea from the store. Thus, the survey that the author used to support his argument lacks many crucial points.
Second flaw that was present in the argument originates from incomplete analogy. The author only provides the survey of how many people were complaining about the new teach without referring to previous surveys that were conducted at that tea store. What if we can get hold of the previous surveys that showed that only 2% of the customers were complaining about the old tea. If this is the case, then we can conclude that the new tea affects the customers reaction in the same way as the old tea. Another analogy that the author failed to complete was to take Almost as one sample store to apply to the whole tea restaurant chains in the Lovin' Cupful company. The author would add for example that there are only 2 stores in the Lovin' Cupful company to strengthen his argument. But as the statement is stated now, readers will raise multiple questions about the incomprehensive analogies the author made.
Though the current argument concerning the new ingredient switch at the Lovin Cupful has some bases, it be strengthen by previously discussed points. The author then can persuade readers more to agree with his opinion.
