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Diffrence between international marketing and bussiness

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Diffrence between international marketing and bussiness

by Prashant.sharma140592 » Fri May 20, 2016 9:44 am
I am from India, i am persuing a technical marketing job at domestic level after my engineering, now i am looking forward to apply forMBA... But i am confused that what is the diffrence between intrnational marketing, global marketing and international business, which will compliment my existing profile and which course is more oppotunistic and demanding to work abroad... Please suggest your valuable advise
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by webprecision » Mon May 30, 2016 5:58 am
Global marketing and international marketing aren't the same thing, even though many marketers treat them the same way, as I witness every day. International marketing means that marketing decisions are made in the individual countries, with staff who is the most knowledgeable about the target markets. Global marketing views the whole world as one, and creates products that will only require weeks to fit into any regional marketplace.
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