Hi,
I'm Smita.
I graduated with an engineering degree from the University of Mumbai, India, in 2006 with a major in Information technology.
Thereafter I joined IMRB International, part of the Kantar Group, WPP's research, insights and consultancy network.
I have 5 years of work experience in market research field and am currently a Director handling a team of 10 members.
Work Experience
In a nut shell, as the Director in the MindTech Dept of IMRB my work involves analyzing data using statistical techniques to develop strategies and recommendations for clients, coordinating with internal departments and global teams and facilitating business development activities. I have interacted with clients from various sectors like CPG, Telecom, and Media (TV, Radio, and Internet.)
I am also involved in recruitment, training and mentorship related efforts for my divison.
Overall this has been a very rewarding experience for me, both in terms of personal growth and professional development. I've had 4 promotions in 5 years. This relatively fast tracked growth has provided the opportunity to lead teams on very complex projects and at the same time gain experience across various aspects of the market research process.
In terms of academics, I had average scores during my undergrad. I was actively involved in extracurricular activities like organizing festivals, lecture series and competitions. I'm also involved in community initiatives related to education of young children through my affiliation with nonprofit organizations.
In the long term I see myself as a Chief Marketing Officer with a strong aptitude for the entire marketing value chain including research, product development, branding, sales and advertising. I'm looking at 2 ways to achieve the same post MBA: i) by getting into strategy/marketing consulting firms ii) joining a market research division of a marketing focused company like P&G and rotate through different divisions
I will take the GMAT on 26th December. Given that I'm relatively late into the process, please help me with schools that I can realistically target. Any other advice is deeply appreciated.
Thanks
Smita
I'm Smita.
I graduated with an engineering degree from the University of Mumbai, India, in 2006 with a major in Information technology.
Thereafter I joined IMRB International, part of the Kantar Group, WPP's research, insights and consultancy network.
I have 5 years of work experience in market research field and am currently a Director handling a team of 10 members.
Work Experience
In a nut shell, as the Director in the MindTech Dept of IMRB my work involves analyzing data using statistical techniques to develop strategies and recommendations for clients, coordinating with internal departments and global teams and facilitating business development activities. I have interacted with clients from various sectors like CPG, Telecom, and Media (TV, Radio, and Internet.)
I am also involved in recruitment, training and mentorship related efforts for my divison.
Overall this has been a very rewarding experience for me, both in terms of personal growth and professional development. I've had 4 promotions in 5 years. This relatively fast tracked growth has provided the opportunity to lead teams on very complex projects and at the same time gain experience across various aspects of the market research process.
In terms of academics, I had average scores during my undergrad. I was actively involved in extracurricular activities like organizing festivals, lecture series and competitions. I'm also involved in community initiatives related to education of young children through my affiliation with nonprofit organizations.
In the long term I see myself as a Chief Marketing Officer with a strong aptitude for the entire marketing value chain including research, product development, branding, sales and advertising. I'm looking at 2 ways to achieve the same post MBA: i) by getting into strategy/marketing consulting firms ii) joining a market research division of a marketing focused company like P&G and rotate through different divisions
I will take the GMAT on 26th December. Given that I'm relatively late into the process, please help me with schools that I can realistically target. Any other advice is deeply appreciated.
Thanks
Smita
