Advertiser Morality

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Advertiser Morality

by debmalya_dutta » Thu Jul 29, 2010 9:05 pm
Advertisers are often criticized for their unscrupulous manipulation of people's tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular
publication decided to change its image from being a family newspaper to concentration on GMAT and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this
must have been because they morally disapproved of publishing salacious material.

Which one of the following, if true, would most strengthen the argument?

(A) The advertisers switched their advertisements to other family newspapers.

(B) Some advertisers switched from family newspapers to advertise in the changed publication.

(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if
they withdrew.

(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on GMAT and violence.

(E) It was expected that the changed publication would appeal principally to those in a different income group.
Source: — Critical Reasoning |

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by arora007 » Thu Jul 29, 2010 9:23 pm
A answers the moral part where as C answers the financial part...

since we need to strengthen the moral part... I believe the A should be the answer....
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by uwhusky » Thu Jul 29, 2010 9:30 pm
I don't like this question =).

What's the argument here? I take it is:

Some advertisers withdrew their advertisements from the publication, and this
must have been because they morally disapproved of publishing salacious material.

But then the OA is saying it has something to do with financial incentives.

I don't think GMAT would throw some awkward question around like this, I haven't seen one anywhere close to this one in the OG and verbal guide.
Yep.

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by arora007 » Thu Jul 29, 2010 9:55 pm
is the OA C??
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by selango » Thu Jul 29, 2010 10:21 pm
IMO C.

The argument tell us about the advertisers moral part and financial part.

The conclusion tell us about the moral part.So if we add another statement stating the financial part,then it would strengthen the argument.
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by outreach » Thu Jul 29, 2010 10:23 pm
Even though product sales might decrease if advt withdrew, they still withdrew irrespective of the increase in sales!
This shows that advertisers were driven morally more than profits

C
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by debmalya_dutta » Fri Jul 30, 2010 10:44 am
OA is C.