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Creative director: We have been offered the venture of creating the advertising campaign for an extremist political party competing in the upcoming elections. It would be better for our advertising agency to refrain from accepting this project.
Account executive: I disagree. This is a great opportunity for our agency and will surely lead to improved business.
Which of the following, if true, most weakens the account executive's objection to the creative director's position?
A. Corporate image being paramount to any business, an advertising agency may deter a client if its previous projects collide in some way with how that client wishes to be perceived by the public.
B. Because political propaganda is targeted to such a wide audience, advertising agencies involved in creating such material benefit from widespread attention.
C. In advertising, questions of business strategy should be discussed between managerial persons of different professional backgrounds to create a complete foundation for analysis.
D. Due to the creation of the global business village, the advertising market has become even more competitive than it once was, making campaigns difficult to attain.
E. On average, a political party spends 72% of its budget on advertising media and an additional 11% on public relations personnel.
OA A
Source: Economist GMAT
Account executive: I disagree. This is a great opportunity for our agency and will surely lead to improved business.
Which of the following, if true, most weakens the account executive's objection to the creative director's position?
A. Corporate image being paramount to any business, an advertising agency may deter a client if its previous projects collide in some way with how that client wishes to be perceived by the public.
B. Because political propaganda is targeted to such a wide audience, advertising agencies involved in creating such material benefit from widespread attention.
C. In advertising, questions of business strategy should be discussed between managerial persons of different professional backgrounds to create a complete foundation for analysis.
D. Due to the creation of the global business village, the advertising market has become even more competitive than it once was, making campaigns difficult to attain.
E. On average, a political party spends 72% of its budget on advertising media and an additional 11% on public relations personnel.
OA A
Source: Economist GMAT
