Hey Haress, mogorosi
Technically you are correct to think that if a product of two factors is positive, either factor could be positive and the other negative. However in this case we don't need to worry about the possibility that (x-2) is negative and (x-3) is positive.
(x-2)(x-3) is negative, so one factor must be positive and the other negative. Because (x-2) is greater than (x-3) for any value of x*, (x-2) must be the positive factor and (x-3) must be the negative factor.
x-2>0 --> x > 2
x-3<0 ---> x < 3
Merge the two to get 2<x<3
Does that make sense?
-Patrick
*To compare x-2 to x-3, subtract x from both sides and you get -2 vs. -3. The left is greater than the right.