Physicians in TV Ads

This topic has expert replies
Master | Next Rank: 500 Posts
Posts: 114
Joined: Tue Mar 24, 2009 9:19 am
Thanked: 1 times

Physicians in TV Ads

by kobel51 » Fri Dec 20, 2013 9:08 am
Drug manufacturer: Television audiences are sure to realize that the "physician" recommending our brand of cough syrup in our advertisement is actually an actor playing a role. Hence they will not place undue trust in the advice given by this actor. Therefore, networks should relax their guidelines to permit our company to broadcast this advertisement.

Television executive: If the audience can tell that the actor is not a physician, then your advertisement need not have a physician figure recommending your product.

Which of the following is an argumentative strategy used by the television executive in response to the manufacturer?

(A) Indicating that the reason the drug manufacturer offers for relaxing the guidelines conflicts with the manufacturer's presumed motive for presenting the image of a physician in the advertisement

(B) Asserting that the drug manufacturer's expressed desire to broadcast the advertisement is motivated by self-interest rather than by genuine interest in the good of the audience

(C) Invoking subjective opinions concerning audience reaction to television advertisements as if those opinions constituted objective evidence

(D) Pointing out that the goals of the drug manufacturer's company differ from those of television networks

(E) Questioning the ability of the drug manufacturer to make any sweeping generalization about what the many different members of the audience think
Source: — Critical Reasoning |

User avatar
GMAT Instructor
Posts: 1052
Joined: Fri May 21, 2010 1:30 am
Thanked: 335 times
Followed by:98 members

by Patrick_GMATFix » Fri Dec 20, 2013 9:38 am
This solution is taken from the GMATFix App. My signature below has more info.

Image

-Patrick
  • Ask me about tutoring.

User avatar
Master | Next Rank: 500 Posts
Posts: 359
Joined: Wed Mar 11, 2009 4:37 am
Location: Kolkata, India
Thanked: 50 times
Followed by:2 members

by Abhishek009 » Fri Dec 20, 2013 9:57 am
kobel51 wrote:Drug manufacturer: Television audiences are sure to realize that the "physician" recommending our brand of cough syrup in our advertisement is actually an actor playing a role. Hence they will not place undue trust in the advice given by this actor. Therefore, networks should relax their guidelines to permit our company to broadcast this advertisement.

Television executive: If the audience can tell that the actor is not a physician, then your advertisement need not have a physician figure recommending your product.

Drug Manufac - Audience will realize that actually an actor ( acting as a doctor )is recommending a drug and they will not trust the company. Brodcasters will not allow it to be aired , but the manufacturers argue it should be...( Probably suggesting that misguiding advertisements can't be aired )

The Manufactureres try to convince that audience will recognise the Doctor as an actor , hence it's not at all misguiding the public.

Tele Executive - IF the audience can recognize that it is an actor ( Acting as a doctor , then why use an actor as a Doctor.

Which of the following is an argumentative strategy used by the television executive in response to the manufacturer?

(A) Indicating that the reason the drug manufacturer offers for relaxing the guidelines conflicts with the manufacturer's presumed motive for presenting the image of a physician in the advertisement

True , the Drug manufacturers statement is self contradictory.


(B) Asserting that the drug manufacturer's expressed desire to broadcast the advertisement is motivated by self-interest rather than by genuine interest in the good of the audience

Self Interest - Seems too much , we do not have sufficient information to claim the same.

(C) Invoking subjective opinions concerning audience reaction to television advertisements as if those opinions constituted objective evidence

Audience's reaction to TV advertisements is out of scope.

(D) Pointing out that the goals of the drug manufacturer's company differ from those of television networks

Goals of the companies aren't compared the TV Executive questions the contradictory statement of the Drug Manufacturer, asking him, about the use of an Actor as a Doctor to recommend the Drug.

(E) Questioning the ability of the drug manufacturer to make any sweeping generalization about what the many different members of the audience think

Out of scope...

The TV audience simple questions the use of Actor as a doctor...
Abhishek