As with most sufficiency problems involving an inequality, determining the answer often hinges upon the SIGN of any denominator expressions.
In this case, b^4 + 3 is always positive, regardless of the value of b. a, on the other hand, can be either positive or negative, based on the initial formula alone.
In (A), we are told that a = b^2, which tells us that a MUST be positive. This allows the cross-multiplication to occur without creating more than one possible inequality:
b^4 + 3 > b^4, which of course is always true. SUFFICIENT
In (B), we are given a^2 = b^4. This looks similar to part (A) but is different:
a = +/- b^2, which leads to the following TWO POTENTIAL INEQUALITIES:
b^4 + 3 > b^4 OR b^4 + 3 < b^4, each of which gives a different answer. INSUFFICIENT
Therefore, (A) is the answer.