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Abhijit K
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The author tries to understand as to what are the reasons for the copied motorcycle being unable to attract the customers of Motorcycle X. He refutes the claim, made by some people,that Motorcycle X sells because of its loud engine noise. He also provides other explanations to support his claim. However the author's argument is flawed on account of faulty reasoning and incomplete information.
The first flaw in the argument is that the author compares car customers to motorcycle customers. The customer base for motorcycles is completely different from that for cars. Cars are bought by well settled rich individuals while motorcycles are generally preferred by youngsters. As the customer base changes the preferences will also change. For example, A rich man will buy a luxury car which makes little noise while a youngster will buy a motorcycle with a roaring engine.
Another flaw in the argument is that the author doesn't talk of the durability and other aspects of the copied motorcycle. All the author says is that television advertisements for motorcycle X highlight its durability and sleek lines and not its noisiness. However, if the copied motorcycle is more durable and sleek than Motorcycle X it would have been easy to attract customers of Motorcycle X had durability and sleek lines been their unique selling point.
The third flaw in the argument is that customers might think of low price as a sign of cheap quality and will not buy the copied motorcycle.They will assume that Motorcycle X selling at a higher price is of better quality than the copied motorcycle as it is selling cheap. For instance, there are two shirts with the same designs and fabric. We always tend to feel that the costlier one is better no matter how similar they look.
Based on the flaws mentioned above the author's argument is flawed. The author should provide features of both the motorcycles to compare their pros and cons. Once we compare all the features and survey the customers for their preferences we will be able to find reasons for the lower sales of the copied motorcycles. Therefore, the author's argument is flawed for lack of enough information and incorrect comparisons.
The first flaw in the argument is that the author compares car customers to motorcycle customers. The customer base for motorcycles is completely different from that for cars. Cars are bought by well settled rich individuals while motorcycles are generally preferred by youngsters. As the customer base changes the preferences will also change. For example, A rich man will buy a luxury car which makes little noise while a youngster will buy a motorcycle with a roaring engine.
Another flaw in the argument is that the author doesn't talk of the durability and other aspects of the copied motorcycle. All the author says is that television advertisements for motorcycle X highlight its durability and sleek lines and not its noisiness. However, if the copied motorcycle is more durable and sleek than Motorcycle X it would have been easy to attract customers of Motorcycle X had durability and sleek lines been their unique selling point.
The third flaw in the argument is that customers might think of low price as a sign of cheap quality and will not buy the copied motorcycle.They will assume that Motorcycle X selling at a higher price is of better quality than the copied motorcycle as it is selling cheap. For instance, there are two shirts with the same designs and fabric. We always tend to feel that the costlier one is better no matter how similar they look.
Based on the flaws mentioned above the author's argument is flawed. The author should provide features of both the motorcycles to compare their pros and cons. Once we compare all the features and survey the customers for their preferences we will be able to find reasons for the lower sales of the copied motorcycles. Therefore, the author's argument is flawed for lack of enough information and incorrect comparisons.
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