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PhD in Marketing from U.S. - advise please?

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by astvansh » Sun Oct 09, 2011 4:32 am
I am a Bachelor of Technology from Aligarh Muslim University, India, and an MBA from IIM, Lucknow (India). Nearly 12 years of full-time tenure in the industry. Currently manage social-media marketing business for a MNC. GMAT = 710 (50 in Q and 37 in V), and TOEFL = 110. I prefer to do research in 'modeling ROI in social-media marketing.' As part of my recently concluding MBA, I am publishing a research-paper on this topic; have also done two case-studies on Integrated Marketing Communications, and Entrepreneurship.

I want to apply for full-time, residential PhD from U.S. b-schools. My professors from IIM, Lucknow have agreed to type LORs for me (I have done some research work with them, and hence, they are qualified to comment on my research aptitude.)

Q1: Given my preference for 'modeling ROI in social-media marketing', I will apply for PhD in Marketing, but I will also draw significant help from quantitative analysis, and MIS. Do you know of any schools that are well-known for quant and MIS research?

Q2: Any other advise for me?

Thank you.
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by throughmba » Sun Oct 09, 2011 6:55 am
MIT and CMU are best one as per student perception.

I have a ranking list for you to have a general idea of Top B School for Phd.

My advice would be to have a real high GMAT first and then supplement it with good marketing of your research work and LOR.
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by throughmba » Sun Oct 09, 2011 7:07 am
I found these links somewhere...

DocNet is an organization of universities granting doctoral degrees in business administration and economics. Its purpose is to promote doctoral education in business throughout the world.

https://www.coba.usf.edu/docnet/

Here is a little info about the PhD in business and some of the qualities of most programs...it was posted before somewhere in here.

https://www.hbs.edu/doctoral/SYOA/

The PhD Project is designed to encourage African Americans, Hispanic Am. and Native Am. to pursue a PhD in business...the website is helpful in locating info concerning the culture of the PhD programs and other misc. info.

https://www.phdproject.org

Another thing is to make sure the school AACSB accred. You may already know this....but here is a list of AACSB accred schools with Phd Programs

https://www.aacsb.edu/publications/dfc/phd-schools.asp

Also....here is a site that ranks the doctoral programs worldwide....even though it states EMBA rankings...go through the ranking area options on top and find the one that states "FT Doctoral Rank" click on that and it ranks the best doctoral programs in the world in business...decided by financial times...

https://rankings.ft.com/rankings//index.jsp

https://www.aacsb.edu/publications/dfc/S ... arship.pdf

https://www.aacsb.edu/Resource_Centers/D ... ochure.pdf
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Management Consultant | McKinsey & Company | Former

"Regardless of who you are or what you have been, You can make what you want to be."
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