How Do You Stand Out?

by Stacy Blackman Consulting, Nov 13, 2011

Take a look at this profile of an MBA candidate:

• 3.7 Grade Point Average (GPA) from Duke University
• 730 GMAT Score
• 3 years in investment banking at Goldman Sachs
• YMCA Young Adult Board Member

From looking at this profile, most would come to the same conclusion that this looks like a great business school applicant. She is a great candidatestrong essays, great recommendations, a refined presentation in her interview. The only issue is that she is competing against all of her fellow Goldman Sachs peers, as well as analysts at other premier investment banks.

Top MBA programs are looking for diversity. Regardless of how excellent, they will not accept all applicants with comparable profiles. If you are in this situation, one question weighing on you is how to set yourself apart from the rest of the individuals in the candidate pool. Fortunately, because the essays play a strong role in the business school admissions process, the resume details featured above are only the beginning. In your essays you have an excellent opportunity to let your unique voice come through and demonstrate how you are different from others. These details can really make a large difference in your application.

You may have a similar job description as other individuals, but what did you do with that position? Were you promoted or given more responsibility? How did you find better ways to accomplish your tasks? Did you serve as a mentor? Were you a leader on your team? Did you suggest great ideas? How did you earn the respect of your colleagues?

Being unique in this regard does not mean learning to play the piano blindfolded. Examples that may feel less than exemplary to you can actually provide the admissions committee with evidence of your distinction. One client, working as a management consultant, could not fit traditional volunteer work into his difficult travel schedule. He took it upon himself to reach out to his alma maters career center and offer to be a unique resource to those interested in pursuing consulting as a career. He ended up giving back from a distance, on his own free time, but in a very important way. He is currently at the Wharton Business School.

When considering how you differentiate yourself, dont be irritated if you do not have a university building named after you, or if you have not participated in the Olympics. Excellence can come in smaller packages, and these small examples are the best way to show your unique abilities and contributions.

For more robust guidance on your MBA application essays, check out the Stacy Blackman Consulting Essay Guide Series school specific guides with essay tips, sample essays, information on what your target schools value and more. Visit http://www.stacyblackman.com/essay-guides/ to learn more.