It is cool to be a technologist again. Web 2.0 & New Media is becoming a wide ranging, not well understood, but highly coveted turf for management consultancies, marketing departments, ad agencies, web firms, and a range of mom-and-pop specialists. The jury is still out on who will reign supreme. One person's view on the winners? The people that actually understand the technologies.

So embrace your inner geek -- get on Facebook, start Twittering, watch a podcast on predictive markets. You need to kick the tires on these technologies to understand how to use them. In this space, the devil is truly in the details.

The future domains of Marketing, PR, Communications, & IT will have enormous intersection and in many cases, the lines will be blurred. A programmer who knows how to use these technologies may become the defacto thought leader in Marketing -- who knew?

If you have familiarity with the consumer use of these tools, emphasize it in your applications. B-schools want to play a leadership role in this space, but their knowledge base is woefully insufficient, dated, and quite frankly, ignored. Play up your knowledge, the prospect and power of these tools, the misinformation out there, and how you can help navigate students and companies through it. They are looking for thought leadership and you may be able to provide it in a very hot but misunderstood space.


Aveek Guha,

President, www.mbadaycamp.com