The following appeared as part of a campaign to sell advertising time on a local radio station to local businesses.
"The Cumquat Cafe began advertising on our local radio station this year and was delighted to see its business increase by 10 percent over last year's totals. Their success shows you how you can use radio advertising to make your business more profitable."
In attempt to sell advertisement time, this argument claims that using radio advertisement can make your business more profitable. To support this conclusion the author cites the facts that the business of the Cumquat Cafe increase by 10 percent over last year's totals during which it advertising on radio station this year. This argument is unconvincing because two questionable assumptions must be made for the stated evidence to support the author's conclusion.
This argument commitments the fallacy of assumption that just because the business of the Cumquat Cafe increase by 10 percent follows the advertising on local radio station, the second event has been caused by the first. The assumption is questionable it overlooks a number of other factors that might have contributed to the Cumquat Café's success. For example, a excellent global economic, which bring flourishing of any business；or it might changed a new sale strategy that attractive many new customers; or even another possibility that a local competitor went out of business. Because the author fails to eliminate these possibility, the assumption in question need not be accepted.
Even if it granted that radio advertising is responsible for the Cumquat's success, another assumption must be made before we can conclude that radio advertising will result in increased profits for other businesses. The author assumes that the success of the C-café could be applicable to other business. But there are all kinds of differences between cades and other businesses that could affect how radio audiences react to their advertisement. We cannot safely assume that because a smack restaurant had benefited from radio advertising, any and all local businesses will similarly benefit.
In conclusion, it would be imprudent for a business to invest in radio advertising solely on the basis of the evidence presented. To strengthen the conclusion, it must be establishment that radio advertising was the principal cause of increased business at the Cumquat. Once this is shown, it must be determined that the business in question is sufficiently like the Cumquat, and so can expect similar returns from investment in radio ad time.
"The Cumquat Cafe began advertising on our local radio station this year and was delighted to see its business increase by 10 percent over last year's totals. Their success shows you how you can use radio advertising to make your business more profitable."
In attempt to sell advertisement time, this argument claims that using radio advertisement can make your business more profitable. To support this conclusion the author cites the facts that the business of the Cumquat Cafe increase by 10 percent over last year's totals during which it advertising on radio station this year. This argument is unconvincing because two questionable assumptions must be made for the stated evidence to support the author's conclusion.
This argument commitments the fallacy of assumption that just because the business of the Cumquat Cafe increase by 10 percent follows the advertising on local radio station, the second event has been caused by the first. The assumption is questionable it overlooks a number of other factors that might have contributed to the Cumquat Café's success. For example, a excellent global economic, which bring flourishing of any business；or it might changed a new sale strategy that attractive many new customers; or even another possibility that a local competitor went out of business. Because the author fails to eliminate these possibility, the assumption in question need not be accepted.
Even if it granted that radio advertising is responsible for the Cumquat's success, another assumption must be made before we can conclude that radio advertising will result in increased profits for other businesses. The author assumes that the success of the C-café could be applicable to other business. But there are all kinds of differences between cades and other businesses that could affect how radio audiences react to their advertisement. We cannot safely assume that because a smack restaurant had benefited from radio advertising, any and all local businesses will similarly benefit.
In conclusion, it would be imprudent for a business to invest in radio advertising solely on the basis of the evidence presented. To strengthen the conclusion, it must be establishment that radio advertising was the principal cause of increased business at the Cumquat. Once this is shown, it must be determined that the business in question is sufficiently like the Cumquat, and so can expect similar returns from investment in radio ad time.
