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pronoun

Expert replies
by confuse mind » Thu Jun 09, 2011 7:01 pm
i found an option in MGMAT tests which they have claimed to be correct


By applying optimization techniques commonly used to plan operations, a company's managers can determine how much effort should be dedicated to each of the company's products in order to meet its short and long term goals


I have an issue regarding the highlighted its
What is it referring to ? - product / company

If 'company', then how can it refer to company since company is in possessive mode and thus I feel that company is not the correct antecedent for its.

or is it a possessive - possessive case???
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Source: — Sentence Correction |

by smackmartine » Thu Jun 09, 2011 7:12 pm
you can use third person personal pronoun "its" to refer possessive noun (company's) . If you have doubt, replace the pronoun with noun and check its soundness as well as its logical meaning.

By applying optimization techniques commonly used to plan operations, a company's managers can determine how much effort should be dedicated to each of the company's products in order to meet company's short and long term goals.

its,hers,mine,yours,his,ours,theirs etc are also called possessive pronouns ,and hence, can refer to possessive nouns.
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by VivianKerr » Thu Jun 09, 2011 9:01 pm
Just logically, "its" refers to the "company" since products do not have goals. :)
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