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Problem solving

Expert replies
by tanya2016 » Wed Aug 24, 2016 2:25 am
Can someone help with approach for the
A food blog for your restaurant delivery app is sending an email to 10,000 of its subcribers. Below is historical performance from similar campaigns
Promo 1 Promo 2 Promo 3
Promo discount(new user) $5off, 3*$5off, $15off
Conversion rate 2% , 3% , 5%
Avg basket size (1st order) $15, $18 , $23
#orders/year 6 , 12 , 8
Restaurant delivery app service fee 25% across all promos


Promotional code : Dollars off an order
Conversion rate: Percent of uers redeeming discount code
Avg basket sizze (1st order): Avgorder from your delivery service app, assume after the first order the basket size will be $20 for all promos
#orders/year : number of orders from your delivery service per per lient in the given cohort
Question: Analayse performace of all three promos and suggest which is the best one
Question 2: If we want a return on profit on each rider within 6months what is the maximum amount we would give off on the promo code
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Source: — Problem Solving |

by Matt@VeritasPrep » Thu Sep 01, 2016 6:05 pm
We'd need this info to be presented much more clearly: it's hard to figure out how some of this info relates to the rest without knowing the terms that are being used in your class (for instance, what's a "rider" here: a promotion, or somebody actually delivering the food on a bike, or something else?)
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