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In the textbook publishing business,

by sachin_yadav » Thu Aug 11, 2011 8:25 am
In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

(A) low and marketing expenses are high as companies prepare
(B) low and their marketing expenses are high as they prepare
(C) low with higher marketing expenses in preparation
(D) low, while marketing expenses are higher to prepare
(E) low, while their marketing expenses are higher in preparation

Answer is A

I got this correct, and I also eliminated B, but i am confused with C,D, and E.

How to eliminate C,D, and E ? I think they all change the meaning of the sentence. Can anyone please break the sentence structures in C,D, and E, and explain in detail.

Thanks & Regards
Sachin
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by gmat062011 » Thu Aug 11, 2011 9:23 am
correct idiom --- higher than

'than' is missing in C,D,E
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by GMATGuruNY » Thu Aug 11, 2011 10:23 am
sachin_yadav wrote:In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

(A) low and marketing expenses are high as companies prepare
(B) low and their marketing expenses are high as they prepare
(C) low with higher marketing expenses in preparation
(D) low, while marketing expenses are higher to prepare
(E) low, while their marketing expenses are higher in preparation

Answer is A

I got this correct, and I also eliminated B, but i am confused with C,D, and E.

How to eliminate C,D, and E ? I think they all change the meaning of the sentence. Can anyone please break the sentence structures in C,D, and E, and explain in detail.

Thanks & Regards
Sachin
In B and E, their (plural) cannot be used to refer to the publishing business (singular). Eliminate B and E.

In C and D, we don't know what higher is comparing. Is the second quarter being compared to the first quarter? To all the other quarters?
We can't just say higher marketing expenses; we need to say the second quarter has higher marketing expenses THAN the first quarter.
We can't just say marketing expenses are higher; we need to say marketing expenses are higher in the second quarter THAN in the all the other quarters combined.
It must be clear what the sentence intends to compare.
Eliminate C and D.

The correct answer is A.
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by sachin_yadav » Thu Aug 11, 2011 10:53 am
Thanks for the reply. Really appreciate.
So it means that "higher" cannot be used without "than". Is "than" necessary ?

Looking forward to your reply.
GMATGuruNY wrote:
In B and E, their (plural) cannot be used to refer to the publishing business (singular). Eliminate B and E.

In C and D, we don't know what higher is comparing. Is the second quarter being compared to the first quarter? To all the other quarters?
We can't just say higher marketing expenses; we need to say the second quarter has higher marketing expenses THAN the first quarter.
We can't just say marketing expenses are higher; we need to say marketing expenses are higher in the second quarter THAN in the all the other quarters combined.
It must be clear what the sentence intends to compare.
Eliminate C and D.

The correct answer is A.
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by GMATGuruNY » Thu Aug 11, 2011 12:44 pm
sachin_yadav wrote:Thanks for the reply. Really appreciate.
So it means that "higher" cannot be used without "than". Is "than" necessary ?

Looking forward to your reply.
I would be very skeptical of an answer choice that included a comparative (an -ER word such as higher, lower, etc.) unaccompanied by than.
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by sachin_yadav » Fri Aug 12, 2011 6:57 am
GMATGuruNY wrote:
I would be very skeptical of an answer choice that included a comparative (an -ER word such as higher, lower, etc.) unaccompanied by than.
Thank you so much sir.

Regards
Sachin
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by russ9 » Thu May 22, 2014 6:32 pm
GMATGuruNY wrote:
sachin_yadav wrote:Thanks for the reply. Really appreciate.
So it means that "higher" cannot be used without "than". Is "than" necessary ?

Looking forward to your reply.
I would be very skeptical of an answer choice that included a comparative (an -ER word such as higher, lower, etc.) unaccompanied by than.
Hi GMATGuruNY,

I completely see that point but unfortunately didn't see that during the split. I was hung up between A and D for another reason. Maybe you can help me clarify:

A) ... because revenues are low and marketing expenses are high as companies prepare
D) ... because revenues are low, while marketing expenses are higher to prepare

Two questions:

1) Why don't we require contrast which is provided by "while"?
2) What about the use of "and" vs. ,while. Assuming everything else was the same, would ",while" and "and" both work? I'm assuming the latter part doesn't need to be an independent clause because there is no coordinating conjunction.

Thanks a ton!
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by AnjaliOberoi » Thu May 22, 2014 7:20 pm
+1 for {A}
(A) low and marketing expenses are high as companies prepare
(B) low and their marketing expenses are high as they prepare
(C) low with higher marketing expenses in preparation
(D) low, while marketing expenses are higher to prepare
(E) low, while their marketing expenses are higher in preparation
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by GMATGuruNY » Fri May 23, 2014 6:24 am
russ9 wrote:
GMATGuruNY wrote:
sachin_yadav wrote:Thanks for the reply. Really appreciate.
So it means that "higher" cannot be used without "than". Is "than" necessary ?

Looking forward to your reply.
I would be very skeptical of an answer choice that included a comparative (an -ER word such as higher, lower, etc.) unaccompanied by than.
Hi GMATGuruNY,

I completely see that point but unfortunately didn't see that during the split. I was hung up between A and D for another reason. Maybe you can help me clarify:

A) ... because revenues are low and marketing expenses are high as companies prepare
D) ... because revenues are low, while marketing expenses are higher to prepare

Two questions:

1) Why don't we require contrast which is provided by "while"?
2) What about the use of "and" vs. ,while. Assuming everything else was the same, would ",while" and "and" both work? I'm assuming the latter part doesn't need to be an independent clause because there is no coordinating conjunction.

Thanks a ton!
In the context of the sentence, the two clauses -- revenues are low and marketing expenses are high -- play the same role:
Both indicate why the second quarter is historically weak, and both occur as companies prepare for the coming year.
Since no contrast is intended, and seems more appropriate than while.
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My students have been admitted to HBS, CBS, Tuck, Yale, Stern, Fuqua -- a long list of top programs.

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