The following appeared as part of an article in a trade magazine for breweries.
"Magic Hat Brewery recently released the results of a survey of visitors to its tasting room last year. Magic Hat reports that the majority of visitors asked to taste its low-calorie beers. To boost sales, other small breweries should brew low-calorie beers as well."
The author, in the given argument, suggests that other small breweries should brew low-calorie beers to boost their sales. He bases this argument on the fact that, during one of the Magic hat brewery's survey of visitors to its tasting room, a majority were interested in tasting low-calorie beers. The author's suggestion may have some weight, but given the limited evidence, the author fails to give a sound reasoning for accepting his suggestion.
The primary problem with the given argument is that the author parallels customer interest in tasting low calorie beers to increased sales from that particular beer type, without giving much evidence to support this point. Enough evidence is not given to prove whether, the visitor survey was representative of the Magic hat's customers. It is also possible that an even greater number of visitors tasted the regular beers than the low-calorie ones. The reasoning will be strengthened, if the author gives us the sales of low-calorie beers to net sales. This will help us to decide that whether consumers are actually interested in buying low-calorie beers & not just tasting them.
Moreover, what is true for Magic hat may not be true for other breweries. There is absolutely no correlation between the different breweries without any evidence. They all might be located in different countries and geographies with different likes and dislikes of people. Without any further supporting evidence, the suggestion cannot be accepted. To strengthen the argument, the author could conduct customer surveys at other breweries to find the tastes of people and accordingly plan as to what will be the best method for them to boost sales.
In sum, the author fails to give enough evidence to accept the validity of any of his premises. Without such key factors, the author's illogical argument based on unsubstantiated premises render the conclusion invalid.
"Magic Hat Brewery recently released the results of a survey of visitors to its tasting room last year. Magic Hat reports that the majority of visitors asked to taste its low-calorie beers. To boost sales, other small breweries should brew low-calorie beers as well."
The author, in the given argument, suggests that other small breweries should brew low-calorie beers to boost their sales. He bases this argument on the fact that, during one of the Magic hat brewery's survey of visitors to its tasting room, a majority were interested in tasting low-calorie beers. The author's suggestion may have some weight, but given the limited evidence, the author fails to give a sound reasoning for accepting his suggestion.
The primary problem with the given argument is that the author parallels customer interest in tasting low calorie beers to increased sales from that particular beer type, without giving much evidence to support this point. Enough evidence is not given to prove whether, the visitor survey was representative of the Magic hat's customers. It is also possible that an even greater number of visitors tasted the regular beers than the low-calorie ones. The reasoning will be strengthened, if the author gives us the sales of low-calorie beers to net sales. This will help us to decide that whether consumers are actually interested in buying low-calorie beers & not just tasting them.
Moreover, what is true for Magic hat may not be true for other breweries. There is absolutely no correlation between the different breweries without any evidence. They all might be located in different countries and geographies with different likes and dislikes of people. Without any further supporting evidence, the suggestion cannot be accepted. To strengthen the argument, the author could conduct customer surveys at other breweries to find the tastes of people and accordingly plan as to what will be the best method for them to boost sales.
In sum, the author fails to give enough evidence to accept the validity of any of his premises. Without such key factors, the author's illogical argument based on unsubstantiated premises render the conclusion invalid.
