MGMAT Annoying CAT CR

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MGMAT Annoying CAT CR

by mundasingh123 » Tue Oct 04, 2011 11:19 am
Analyst: The pace of technological development brings a constant stream of new devices to the market, and many of them enjoy commercial success. But announcing new technology too soon after the introduction of a successful device can backfire. Once consumers hear about the new device, they may stop buying the one currently on sale. So, if a company wishes to announce the upcoming sale of a new device, it should wait until purchases of the old device have begun to decline.

Which of the following, if true, would best support the analyst's main assertion?
(A)New technology often becomes less expensive after an initial surge in sales.
(B)Media outlets, such as television programs and magazines, often report on the planned introduction of new devices while the sales of old devices are still strong. CORRECT
(C)Many consumers are unable to determine whether new technology is superior to current technology.
(D)Surveys have shown that some consumers make only one or two technology purchases per year, whereas others make more frequent purchases.
(E)Consumers tend to be loyal to technology companies whose products they enjoy using.


The OA is B .
I find this OA very debatable.

Explanation by stacey
Answer B explains how consumers might hear about a new device while the old device is still selling well - from the media. If, as the author argues, the company does not release information about its upcoming new product, the media will not have anything to report... and, therefore, the consumers won't know about the new device yet. This supports the author's conclusion that the company should delay the news of new devices - because when the company does announce that info, it will be reported by the media, and consumers will then hear about it.
The conclusion is based on how the customers will react when they get to know that new products are in the pipeline .
"How customers react " becomes important once they get to know that new products are in the pipeline .
whats a good strengthener ?
Is a strengthener anything that validates any premise whether the premise is important or not .
Last edited by mundasingh123 on Tue Oct 04, 2011 9:31 pm, edited 1 time in total.
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by theforrestgump » Tue Oct 04, 2011 4:00 pm
PLEASE DO NOT READ THIS POST, SKIP DOWN TO THIS ONE...
https://www.beatthegmat.com/mgmat-annoyi ... tml#413175

This is a tough one...took me a while to figure this out...
I think what is important here is to read closely

so this is how the argument is structured:
Premise1:The pace of technological development brings a constant stream of new devices to the market, and many of them enjoy commercial success.

Premise2 :Announcing a new technology too soon after the introduction of a "successful" one can backfire.

Premise3: Once consumers hear about the new device, they MAY stop buying the one currently on sale.

Conclusion: If company wants to announce sale of new device, it should wait until purchases of the old device have begun to delcine.

Now before I go about explaining, why (B) is correct please take a note of the following:
P1: tells us that most new devices in the market are successful => not all devices
P2: tells us introducing a new device(which may not be better than the present one) after a successful one is "bad".
P3: tells us that it is "bad" to introduce the new device(which may not be better than the present one) because customers may or may not stop buying the successful one.

Pre-phrasing:
So, from the above we can understand that introducing this new device when there is already a device that is doing successfully, may run counter to the new device, since people may or may not stop buying the old successful one.
Hence customer should introduce new device once the old successful one's purchases has come down.

(A)New technology often becomes less expensive after an initial surge in sales.
this is not supporting the author in anyway.

(B)Media outlets, such as television programs and magazines, often report on the planned introduction of new devices while the sales of old devices are still strong.
This is the credit response, since by reporting about "planned introduction of new devices", might get the customers attention away from the old successful one and encourage him to stop buying that, so that he will buy the new one when it comes..

(C)Many consumers are unable to determine whether new technology is superior to current technology.
this is not supporting the author in anyway, instead weakens him. If a customer is unable to differentiate which technology is superior...the current successful one or the new one, then he is likely to stick to the current successful one.

(D)Surveys have shown that some consumers make only one or two technology purchases per year, whereas others make more frequent purchases.
this is not supporting the author in anyway.

(E)Consumers tend to be loyal to technology companies whose products they enjoy using.
this is not supporting the author in anyway.

Hope this helps...
Last edited by theforrestgump on Wed Oct 05, 2011 1:23 am, edited 1 time in total.

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by gunjan1208 » Tue Oct 04, 2011 9:24 pm
Munda Singh,

I think the explanation by forestgump is good. I could zero in to B. The choice is debatable, yes, but is it not the best one out of the given ones? perhaps, it will be easy to explain if I know your particular doubt.

Also, I have a request. Please post OA with spoiler. If we see the answers right with the choices, out thinking become biased. Thanks for your u/s.

let me know if you have doubt that any other choice is better than this.

For me the logic was: people, when hear about new products launch, would like to wait for the new launch to see the product physically and assess if it it better than the current one (previous in case it is launched). This kills/delays the sales of current product line.

Thank you!

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by mundasingh123 » Tue Oct 04, 2011 9:36 pm
Thanks for your responses theforestgump and gunjan1208 , My problem is
I cant just bring myself to deduce how the people will react once they get to know about the new devices .
For example smackmartine ' response in quotes
might get the customers attention away from the old successful one and encourage him to stop buying that, so that he will buy the new one when it comes..
Quoting Gunjan1208's response
would like to wait for the new launch to see the product physically and assess if it it better than the current one (previous in case it is launched). This kills/delays the sales of current product line.
How could we deduce the portion in quotes from B ?
The strengthener's job is to make the conclusion more likely . if are able to deduce the portion in quotes from B , we know that the conclusion is strengthened.
But i dont see how can we deduce the portion in quotes from B
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by gunjan1208 » Tue Oct 04, 2011 11:05 pm
Please refer this portion: But announcing new technology too soon after the introduction of a successful device can backfire.So, what happens that the stretegy is backfiring? Stop sales? Why? possible explanation? Once consumers hear about the new device, they may stop buying the one currently on saleWhy do they stop buying?......We have to bring extraneous information from outside to get on to the assumption.

(For me the simple rule is to attack assumption, not premises]

I hope this is clear......In fact, I am trying but I am poor explaining things:)

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by mundasingh123 » Tue Oct 04, 2011 11:26 pm
gunjan1208 wrote:Please refer this portion: But announcing new technology too soon after the introduction of a successful device can backfire.So, what happens that the stretegy is backfiring? Stop sales? Why? possible explanation? Once consumers hear about the new device, they may stop buying the one currently on saleWhy do they stop buying?......We have to bring extraneous information from outside to get on to the assumption.

(For me the simple rule is to attack assumption, not premises]

I hope this is clear......In fact, I am trying but I am poor explaining things:)
For me the reason that people stop buying is dependent on the people not the media side of things

Its like this .
Input goes to people . Output is people stop buying old stuff and wait for new stuff.
Premise 1 :Input goes to people
premise 2 : Output comes out of people
Conclusion :wait until old sales are over
Where should the assumption be placed . Between premise 2 and conclusion or premise 1 and conclusion or where else ?
Could you specify
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by theforrestgump » Wed Oct 05, 2011 12:14 am
mundasingh123 wrote:Thanks for your responses theforestgump and gunjan1208 , My problem is
I cant just bring myself to deduce how the people will react once they get to know about the new devices .
For example smackmartine ' response in quotes
might get the customers attention away from the old successful one and encourage him to stop buying that, so that he will buy the new one when it comes..
Quoting Gunjan1208's response
would like to wait for the new launch to see the product physically and assess if it it better than the current one (previous in case it is launched). This kills/delays the sales of current product line.
How could we deduce the portion in quotes from B ?
The strengthener's job is to make the conclusion more likely . if are able to deduce the portion in quotes from B , we know that the conclusion is strengthened.
But i dont see how can we deduce the portion in quotes from B
Read Stacey's in ur very own post, it will make more sense now...
Last edited by theforrestgump on Wed Oct 05, 2011 1:04 am, edited 3 times in total.

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by gunjan1208 » Wed Oct 05, 2011 12:24 am
Hi Munda SIngh,

Sorry. Your question bumped me up. I don't go this technical while dealing in questions. But I think conclusion here can't be among all these but shall come after assimilating all the information together.

Cant explain better than forest gump. In fact, being from Sales planning side, this was easy cake for me. Now, the explanation is tougher than answering the question:)

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by mundasingh123 » Wed Oct 05, 2011 12:39 am
gunjan1208 wrote:Hi Munda SIngh,

Sorry. Your question bumped me up. I don't go this technical while dealing in questions. But I think conclusion here can't be among all these but shall come after assimilating all the information together.

Cant explain better than forest gump. In fact, being from Sales planning side, this was easy cake for me. Now, the explanation is tougher than answering the question:)
Guess its the result of doing too much theory on CR .
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by theforrestgump » Wed Oct 05, 2011 1:21 am
ZOMG!!!...LOL!!...my whole reasoning was wrong the explanation is actually really simple...

option B tells us that if the company announces the launch of the new product, then the media will certainly report it to the public (because that is what the media often does)

Hence option B is another reason why the company should delay the announcement...cuz if it does then the media will not report to the public and the public will not know about the new product.

Sorry about all the confusion guys :D

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by mundasingh123 » Wed Oct 05, 2011 1:39 am
theforrestgump wrote:ZOMG!!!...LOL!!...my whole reasoning was wrong the explanation is actually really simple...

option B tells us that if the company announces the launch of the new product, then the media will certainly report it to the public (because that is what the media often does)

Hence option B is another reason why the company should delay the announcement...cuz if it does then the media will not report to the public and the public will not know about the new product.

Sorry about all the confusion guys :D
sorry guys for ranting about this Cr as if its the only CR going to turn up .
B seems to strengthen the conclusion by strengthening a premise .
Now what i would want to confirm is whether such options that strengthen premises could be safely chosen on such the strengthen the conclusion question types .
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by theforrestgump » Wed Oct 05, 2011 3:23 am
mundasingh123 wrote:
theforrestgump wrote:ZOMG!!!...LOL!!...my whole reasoning was wrong the explanation is actually really simple...

option B tells us that if the company announces the launch of the new product, then the media will certainly report it to the public (because that is what the media often does)

Hence option B is another reason why the company should delay the announcement...cuz if it does then the media will not report to the public and the public will not know about the new product.

Sorry about all the confusion guys :D
sorry guys for ranting about this Cr as if its the only CR going to turn up .
B seems to strengthen the conclusion by strengthening a premise .
Now what i would want to confirm is whether such options that strengthen premises could be safely chosen on such the strengthen the conclusion question types .
Exactly which premise is it strengthening? It is making use of a premise(fact)..premise 3...the order goes something like this...

1)Once consumers hear about the new device, they may stop buying the one currently on sale.
2)So, if a company wishes to announce the upcoming sale of a new device, it should wait until purchases of the old device have begun to decline.
3)Because Media outlets, such as television programs and magazines, often report on the planned introduction of new devices while the sales of old devices are still strong.