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smar83
- Senior | Next Rank: 100 Posts
- Posts: 91
- Joined: Mon Dec 31, 2007 4:54 pm
- Location: Houston
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" The potential of Big Boards to inrease sales of your products can be seen from an experiment we conducted last year, We increased public awareness of the name of the current national women's marathon champion by publishing her picture on billboards in river city for a period of three months. Before this time, although the champion had just won her title and was receiving extensive national publicity, only five percent of 15,000 randomly surveyed residents of River city could corrctly name the champion when shown her picture; after the three month advertising experiment, 35 % from second survey could supply her name"
I randomly picked this topic from OG. I thought this was pretty challenging. I ran over by a minute on this
Please Rate.
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Advertising has become the part and parcel of our daily life. If a person just drives down the freeway, he or she is often surrounded by billboards claiming to sell or offer something which can work as a miracle. The author claims that, Bill Board Inc can use these same billboards and a celebrity to prove to the companies in River City that their sales for the manufactured products will be sky rocketed. Well the author's claims well may have merit, but is based on poor premises, assumptions and provides no satisfactory evidence to substantiate the argument.
The primary issue with the author's reasoning lies in the unsubstantiated premises. The author assumes the public memory to be really sharp to remember a national marathon champion whose picture was published in the daily newspapers for a week. The marathon champion is compared with a celebrity and is assumed that people with relate to her as they easily do with TV or Film celebrities who largely influence people's life. The premises is rendered to be poor because it fails to convince that why should people start following her lifestyle by just looking at her photos on the billboards.
In addition, the author assumes various things in his arguments which lack evidentiary support and fails to convince the reader. It is assumed by the author that people indeed read and remember everything on the billboards in their busy life. It is stated in the argument, that people could remember the national champion's name? But knowing the name does not satisfactorily serve the purpose the billboard has been installed. According to the argument, the billboard is supposed to convey something more than her name. Author does a fairly poor job of proving the usefulness of these billboards through his assumptions.
The author's argument does have some merits as well. During rush-hours, people driving on the roads at 10 miles per hour have nothing else to do, but stare at these billboards. It may not be able to convince 90 % of the population, but indeed can attract 10-20 % of the commuters.
In sum, the argument can be rendered as poor or inconclusive, because the author fails to give any actual data/facts or figures for his argument. The assumptions and evidentiary flaws will need to be restructured in order to convince people.
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I randomly picked this topic from OG. I thought this was pretty challenging. I ran over by a minute on this
Please Rate.-------------------------------------------------------------
Advertising has become the part and parcel of our daily life. If a person just drives down the freeway, he or she is often surrounded by billboards claiming to sell or offer something which can work as a miracle. The author claims that, Bill Board Inc can use these same billboards and a celebrity to prove to the companies in River City that their sales for the manufactured products will be sky rocketed. Well the author's claims well may have merit, but is based on poor premises, assumptions and provides no satisfactory evidence to substantiate the argument.
The primary issue with the author's reasoning lies in the unsubstantiated premises. The author assumes the public memory to be really sharp to remember a national marathon champion whose picture was published in the daily newspapers for a week. The marathon champion is compared with a celebrity and is assumed that people with relate to her as they easily do with TV or Film celebrities who largely influence people's life. The premises is rendered to be poor because it fails to convince that why should people start following her lifestyle by just looking at her photos on the billboards.
In addition, the author assumes various things in his arguments which lack evidentiary support and fails to convince the reader. It is assumed by the author that people indeed read and remember everything on the billboards in their busy life. It is stated in the argument, that people could remember the national champion's name? But knowing the name does not satisfactorily serve the purpose the billboard has been installed. According to the argument, the billboard is supposed to convey something more than her name. Author does a fairly poor job of proving the usefulness of these billboards through his assumptions.
The author's argument does have some merits as well. During rush-hours, people driving on the roads at 10 miles per hour have nothing else to do, but stare at these billboards. It may not be able to convince 90 % of the population, but indeed can attract 10-20 % of the commuters.
In sum, the argument can be rendered as poor or inconclusive, because the author fails to give any actual data/facts or figures for his argument. The assumptions and evidentiary flaws will need to be restructured in order to convince people.
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