vijaynaik wrote:The question asks you to SUPPORT the argument FOR the incentive programs. D does not support the argument FOR incentive programs. It actually weakens the argument suggesting that dealers purposefully purchase additional inventory to resell at a higher price later on. You want to say that despite the lower margin that the manufacturer gets when it offers the discount, there is something ELSE that makes the incentive program worthwhile.ssp wrote:Question is about the cars sold to dealers as part of the incentive program not to the consumers. So competition with other manufacturers is out of scope. We should look within the incentive program to the dealers and see how this could result in less profit for the manufacturer?FightWithGMAT wrote:Your analysis in the two lines above actually is exactly why you would NOT Want to choose D. I think you are blurring the lines between the reseller and the manufacturer. The stimulus is centered around the manufacturer and NOT the reseller. EXACTLY - "They could have earned a normal profit by selling the cars normally." Why did they not just sell the cars normally? Because they had to maintain competitive pricing with their competitors. If they did not do this, they might lose consumers which would be bad in the long run.ssgmatter wrote:
IMO D
D looks good.
A manufacturer supplies 1000 cars to a dealer in a month and earns 10% on each car. During the incentive program, it supplies 1000 cars in just a week and earns only 3% on each car. All the 1000 cars do not get consumed by consumers. Dealer stores 800 cars and sells after the incentive program is over. He can sell the car at normal price and earn more profit.
This situation is weird for manufacturer even through they sold more cars in a week they earned very less profit on these cars. They could have earned a normal profit by selling the cars normally.
D answers that.
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