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Best Marketing research programs

by gtvisa2002 » Mon May 21, 2012 8:27 am
Hi All,

I am interested in Marketing research programs. Googling doesn't help considering it spits out all Marketing programs.

By saying Market research I mean, Quantitative Market research and Consumer behavior. So far I have listed out the following in the order of interest.
1. Duke
2. Kellog
3. Haas
4. Ross
5. Columbia
6. McCombs
7. University of Wisconsin

I would appreciate your thoughts about these schools and any additional schools that you may have in your mind.
Thanks in advance.
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by highwyre237 » Mon May 21, 2012 9:23 am
Hey' I'm interested in the same concentration.

Right now my list looks like this (but it changes from day to day) keep in mind that I have a bias to end up in the northeast:

1 Kellogg
2 Tuck
3 Duke
4 Ross
5 NYU
6 Cornell
7 Wisconsin

If I were more open to the south, texas would be on mine too. Haas has been on my radar too, but I fear i'd be stuck on the west coast.

What jumped out to you about Columbia over NYU?

Also Booth is strongly considered one of the best schools for quantitative marketing, I keep coming back to them, but I'm not sure if I'll be applying.
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by gtvisa2002 » Mon May 21, 2012 10:10 am
Thanks for responding. I too am interested in North east but don't mind moving down south for a good school.

Columbia Vs NYU : It's more a personal choice and stupid statistics!!!. Recruitment and Yield rates seem to be better at Columbia. To be frank I am biased towards Columbia because of rankings and I am trying to find reasons to justify that.

I just looked at Booth, https://www.chicagobooth.edu/fulltime/ac ... mngmt.aspx it seems attractive as well.

If you are interested I will PM you so that we can discuss further.
When are you planing to apply and where are you located now.

Thanks.
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by highwyre237 » Mon May 21, 2012 12:34 pm
For me, NYU vs Columbia, its 100% fit. Columbia just comes off a bit stuffy to me. If I were going for finance, I'd pick columbia in a heartbeat, but when it comes to marketing I think NYU has a slight nod. But honestly, I dont think its a huge difference.

I currently live in boston, would love to go to school here, but I dont have the stats for harvard, and MIT isnt a good fit. I'll be applying this year for 2013 (class of 2015).
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by gtvisa2002 » Tue May 22, 2012 12:30 pm
Thank you.

Anyone else?
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by hifunda » Sat Jun 02, 2012 2:09 am
I am also interested in a strong marketing program, particularly in industry/services/Mktg Consulting/B2B (Not CPG). My initial list currently is:

Kellogg
Indiana Kelley
Booth
Haas
NUS
Rotman
Ross
UCLA
Fuqua

I'm not too sure about them as I haven't researched them all in depth. Honestly, I find it very difficult to come across good marketing programs.

Anyone has any comments?
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