I wasn't on the waitlist, but a friend of mine was and sent me this to tell a friend of mine who is, based on her experience. Note: I co-chaired orientation, and I know that Aug 1st if people don't show they literally start calling down the waitlist...there are folks who joined our class Aug 2nd & 3rd! If you have the stomach to wait, they literally go till the last minute...
--sv
Hey there,
First and foremost, tell him not to lose help since being on the waitlist is sort of another test. Many people get off the waitlist, but he needs to play the game and basically confess his love for Fuqua. There are many ways to navigate the waitlist. Below is what I did (which was arguably successful =). The key things is not to give up. Until you have a deny, you still have a shot. However, if you do nothing while on the waitlist, then you will likely not get in (ie. You need to do more than pray and cross your fingers).
Some stuff I did (whether right or wrong) while I was on Fuqua's waitlist is as follows:
1. I sent a letter within about 5 weeks after hearing about my waitlist status about new things I was working on that was not reflected in my application and reiterated how Duke was my first choice. If there isn't anything new, make something up. I chose a couple of extracurricular projects of significance at work as well as highlighted some new extracurricular (like community service) I got involved in. Pretty much the point of the letter was to find something new to tell them and generate an excuse to kiss up and tell them if they accept me off the waitlist, I will attend. (make sure it is not bashful (in other words no "Fuqua is one of my top choices") and make the statement direct "Fuqua IS my top choice and I will absolutely attend if I am lucky to be granted admission." You need to be crystal clear that if they accept you, you will attend because they won't want to accept people off the waitlist if they think they're not serious. (I applied round 1 for Duke and heard in January and sent this in February).
2. I got a off cycle raise last year despite the economy which I felt compelled to tell Duke so I had an excuse to write them again and reiterate they are still my number one choice two months later and to keep my name top of mind. (I think I sent this at the end of March).
3. I still hadn't heard about my waitlist status by the end of June. Even though I pretty much considered myself out of the game, I let the office know that I was about to go on a trip out of the country, I am still very much excited about Duke and if they make a decision while I am out of the country to email me because I don't want to miss the opportunity if granted it. I asked my brother if I should tell them if they gave me the opportunity I would automatically accept and he said no because that sounded too desperate (so I think the interest/desperation thing is a fine line to keep in mind). This was obviously a circumstantial letter I sent, but I think it kept me top of mind and given classes started only a month later, I think gave Duke the confidence that if they granted me admissions I would accept (and they were right since I packed up my life in 10 days).
Tell him good luck!