Hi A,

Unfortunately the MBA application process is tough and many argue its the hardest part of your entire MBA experience! However, most schools have common themes among their essays, including the classic 'why MBA' essay, examples of leadership, future career goals, ect. Therefore, many applicants start with one application and then tailor their essays toward the school if there is a common theme. For example, in the why MBA essay - your answer is the same for most schools, but school-specific information would be different.

Many top MBA schools have strong M&E programs - with classes, clubs, events focused around media. Some of the top schools include Columbia, NYU, Wharton, USC, UCLA.

Good luck!

NP

You should also look into the MBA Media and Entertainment conference (www.mbamec.com) to see which schools have a strong presence there.

From the website: The MBA MEC was founded and continues to be organized by five top business schools - Columbia Business School, Duke University's Fuqua School of Business, MIT's Sloan School of Management, NYU's Stern School of Business, and the University of Pennsylvania's Wharton School. Attendees of the conference are drawn from both the founding schools and twenty-seven other participating business schools from around the world.