In writing the "Why our school?" essays, here are some ways to make your essay meaningful and not like you just spent 15 minutes browsing the website and regurgitating a few phrases you stumbled upon.
You could mention some (not ALL) of the following:
* the clubs you want to join and why
* what role you want to hold in a club/how you want to contribute in a student club
* the research centers you want to engage with and why
* the classes you want to take (name 1-2 core classes and 1-2 electives)
* the "treks" or career-focused student- or school-organized trips you want to take or help organize
* why the size of the graduating class works for you
* why you like the class size (whether small or large. For example, I loved the diversity of opinion found in a large class size of 90 students in a classroom at HBS after coming from Pomona, a tiny liberal arts college)
There's all kinds of other things you can mention. The more specific you are, the more compelling your essay will be. You can find all of these things out by about 30 minutes of searching on the school's website beyond the main admissions part of the website or speaking briefly with an alum about some of their favorite parts of their experience.
Best of luck with your applications!
Kaneisha
Kaneisha Grayson, Harvard MBA + MPA '10
Founder, The Art of Applying®: get into the graduate school of your dreams and get money to pay for it
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