Ph D Program in Stanford GSB

I would like to know what is considered for Ph.D program at Stanford GSB.
I mean the website says there is no such work experience required. Is this really works?
Also, which test would be better GMAT or GRE for GSB.

Can you please suggest me some ways so that I can frame my Application in that way, to get selected.
I have work experience of some 30 months. I'm just underGrad in Mechanical Engg. from India. Well, my score in undergrad is 70%. Still, I have decent extracurricular.
Looking towards Ph.D in Marketing, to choose my career in Teaching and research.

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