MGMAT CATs pricing strategy

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MGMAT CATs pricing strategy

by harsh.champ » Sat Aug 06, 2011 3:25 am
Hi,

I read some posts regarding this issue but am still a bit confused.Can any expert clarify the issue?

The MGMAT individual GMAT Guides are priced at $26.You also get 5 free CATs alongwtih it(not counting the free one assuming that the free test is the same as the 1st CAT-correct me if i am wrong!)

The independent MGMAT CATs are priced at $39.

I do not understand the difference of $13.Even if I wanted to take the tests I would just buy any guide and use the tests.

Is there any,any difference between the two tests?

I do not understand the business strategy.If there is no difference why would anybody buy the individual tests?

Thanks in advance for the input.
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by mgmat-matt » Tue Aug 09, 2011 11:49 am
Hey,

Thanks for the question! Although the 6 CATs (5 CATs plus the 1st free CAT) are $39 in the MGMAT store, you can get access to the same tests by purchasing just one of our 8 Strategy Guides. If you want access to the CATs and would also find any of our Strategy Guides helpful, it totally makes sense to buy the Strategy Guide and get access that way.

Hope this helps!

Best,
Matt Mapplebeck
Student Services Associate
Manhattan GMAT
Matt Mapplebeck
Manhattan GMAT Representative