Marketing to teens online

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Marketing to teens online

by mk101 » Mon May 09, 2011 8:16 am
With Facebook's decision to allow advertisers to display ads based on information users post on their profiles, the debate over online privacy has gained new momentum, especially since today's teenagers are living out a big chunk of their lives on social networking sites. Advertisers can now target underage consumers with relative ease, raising obvious ethical questions. But even if there were no such worries, marketers would need to be aware of pitfalls in trying to reach young consumers online.

Which of the following if true, DOES NOT underscore the central idea of the above passage?

A. The Children's Online Privacy Protection Act, requires parental permission before any commercial entity can collect personal information from a child under 13.
B. Many surveys have concluded that lying during online transactions is very common among all age groups.
C. Teens are pretty savvy about the reality that registration information they give online will be used for marketing purposes.
D. Privacy groups are advocating for a "Do Not Track List", giving consumers of all ages the right to opt out of marketing efforts when a Web site places "cookies" on a user's computer to monitor their surfing habits and deliver ads deemed appropriate to that behavior.
E. According to experts of online marketing, marketers have to be careful in trying to reach youngsters online.

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by vineeshp » Mon May 09, 2011 9:43 am
OA C?
Vineesh,
Just telling you what I know and think. I am not the expert. :)

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by mayankkapoor85 » Mon May 09, 2011 10:37 am
is the answer D

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by mk101 » Mon May 09, 2011 4:03 pm
OA E

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by HSPA » Mon May 09, 2011 5:33 pm
mk101 wrote:With Facebook's decision to allow advertisers to display ads based on information users post on their profiles, the debate over online privacy has gained new momentum, especially since today's teenagers are living out a big chunk of their lives on social networking sites. Advertisers can now target underage consumers with relative ease, raising obvious ethical questions. But even if there were no such worries, marketers would need to be aware of pitfalls in trying to reach young consumers online.

Which of the following if true, DOES NOT underscore the central idea of the above passage?
Hi Manish,
Does the OE stress the underlined portion and does it take the bold item as central idea...
First take: 640 (50M, 27V) - RC needs 300% improvement
Second take: coming soon..
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HSPA.

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by mk101 » Mon May 09, 2011 6:12 pm
I think the main idea of this passage is - But even if there were no such worries, marketers would need to be aware of pitfalls in trying to reach young consumers online.

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by Tani » Mon May 09, 2011 8:54 pm
E most clearly represents the main idea of the passage - "be careful advertising to teens." None of the other answers appears to do so. Are you sure the stem asked for the answer that "does not" underscore?

The one that is least relevant is A, because it deals with children under 13, i.e. children who are not yet teenagers.
Tani Wolff

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by mk101 » Mon May 09, 2011 9:59 pm
I think if the question were -"does not strengthen"- then E might have been the answer ...picked this question from some Question bank .. ..no no!!!..... not 1000 Questions

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by chrltnz88ssn » Fri Dec 07, 2012 2:09 am
It seems to me that E is the most close answer. It represents the passage's theme.