The underlying idea of my approach is that what works for one triangle, line segment and trapezoid will work for any triangle, line segment and trapezoid. The only thing you defined was that one side of the triangle has to be 3cm long. So I chose to make the triangle a right triangle with base 3 and height 6, so that I would have easy numbers and ratios with which to work.
So I have a triangle with one side 3, as you said, and that side is the base. Then, to form the trapezoid, I drew a line parallel to the base. Now the base of the triangle is also the base of the trapezoid and the line segment is the top of the trapezoid.
I didn't use a formula to get the area of the trapezoid. I used a formula to get the area of the little triangle which has as its base the line segment I just drew.
Since the original triangle is a right triangle, the height is the same as the length of the vertical side, which is 6. So the area of the triangle is (b*h)/2 = (3*6)/2.
Therefore, the big, original triangle has area 9. So the little triangle needs to have area 3. This way the remaining area, which is the area of the trapezoid below the line, is 6, which is 2/3 of 9.
