• NEW! FREE Beat The GMAT Quizzes
    NEW! FREE Beat The GMAT Quizzes
    NEW! FREE Beat The GMAT Quizzes
    Hundreds of Questions Highly Detailed Reporting Expert Explanations TAKE A FREE GMAT QUIZ
  • 7 CATs FREE!
    If you earn 100 Forum Points

    Engage in the Beat The GMAT forums to earn
    100 points for $49 worth of Veritas practice GMATs FREE

    Veritas Prep
    VERITAS PRACTICE GMAT EXAMS
    Earn 10 Points Per Post
    Earn 10 Points Per Thanks
    Earn 10 Points Per Upvote
    REDEEM NOW

Footwear

This topic has 1 expert reply and 2 member replies

Footwear

Post
Footwear designer John de los Santos last year released several limited editions of his best-known model of sneaker in exotic colors and prints. Although the new releases were priced substantially higher than their counterparts in more traditional colors, they sold out within a week of their release, and have since been selling on the resale market for up to four times the original price. The cost of producing the sneakers in exotic prints is no greater than that of producing them in more traditional colors, so de los Santos could earn a higher profit per unit by producing a greater percentage of his sneakers in such prints.

Which of the following is an assumption made in drawing the conclusion above?

A)The designers who compete most directly with de los Santos will not produce similar lines of limited-edition sneakers in the near future.

B)Consumers' willingness to pay higher prices for the exotic sneakers was not influenced by the relative scarcity of those sneakers.

C)De los Santos's customer base is not shifting in the direction of younger consumers who prefer bolder styles.

D)De los Santos's sneakers are not priced substantially higher than those of the designers who compete most directly with him.

E)The workmanship of de los Santos's sneakers is of such high quality that it is impossible for lower-budget shoemakers to produce counterfeit versions of them.

Can you guys pls help me with negation technique.

  • +1 Upvote Post
  • Quote
  • Flag

GMAT/MBA Expert

GMAT Instructor
Joined
22 Feb 2010
Posted:
2193 messages
Followed by:
509 members
Upvotes:
1186
GMAT Score:
770
Post
Quote:
Can you guys pls help me with negation technique.
Sure!

The evidence is that the exotic prints are not more expensive to make and that they sold at a much higher price and their seems to be strong demand for these exotic prints.

The conclusion is "de los Santos could earn a higher profit per unit by producing a greater percentage of his sneakers in such prints."



Let's negate each answer and the correct answer is the one that directly weakens the conclusion. So the answer that - when negated - challenges the idea that de los Santos can make more profit by selling more exotic prints.

To negate you first negate any quantifier (some, all, none, etc.) So if the answer says "all" you change it to "not all."

If there is no quantifier then you negate the main verb. So that "did sell" becomes "did NOT sell."

Ready? Here we go.

A)The designers who compete most directly with de los Santos will not produce similar lines of limited-edition sneakers in the near future.

Take out the "not" and the answer becomes "The designers who compete most directly with de los Santos will produce similar lines of limited-edition sneakers in the near future. What if they do? Does this mean that de los Santos should not produce more of his exotic prints? This is not the correct answer.


B)Consumers' willingness to pay higher prices for the exotic sneakers was not influenced by the relative scarcity of those sneakers.

Again, take out the "not" and you get "Consumers' willingness to pay higher prices for the exotic sneakers was influenced by the relative scarcity of those sneakers. This directly contradicts the conclusion, since the shoes will not be as scarce and this means consumers will not pay as much for them. This is the correct answer.

C)De los Santos's customer base is not shifting in the direction of younger consumers who prefer bolder styles.

Again remove the word "not" and you get "De los Santos's customer base is shifting in the direction of younger consumers who prefer bolder styles. So what if the base is shifting to younger consumers who prefer bolder styles? This might strengthen the conclusion and that is not what we want.

D)De los Santos's sneakers are not priced substantially higher than those of the designers who compete most directly with him.

Remove "not" and you get "De los Santos's sneakers are priced substantially higher than those of the designers who compete most directly with him." What if they are priced higher? People have shown that they are willing to pay so this does not harm the conclusion.

E)The workmanship of de los Santos's sneakers is NOT of such high quality that it is impossible for lower-budget shoemakers to produce counterfeit versions of them.

In this case we add the word "not." Again this is not the correct answer because producing counterfeit versions is not directly related to the profits on these exotic shoes.

_________________
Veritas Prep | GMAT Instructor

Veritas Prep Reviews
Save $100 off any live Veritas Prep GMAT Course

  • +1 Upvote Post
  • Quote
  • Flag
Enroll in a Veritas Prep GMAT class completely for FREE. Wondering if a GMAT course is right for you? Attend the first class session of an actual GMAT course, either in-person or live online, and see for yourself why so many students choose to work with Veritas Prep. Find a class now!
Legendary Member Default Avatar
Joined
07 Aug 2014
Posted:
510 messages
Followed by:
5 members
Upvotes:
3
Post
Hi David ,

Thanks a lot for your explaination , helps me a lot.

  • +1 Upvote Post
  • Quote
  • Flag
Post
I also prefer Letter "B"

I was a little bit confused why not D? Anyone can explain?

  • +1 Upvote Post
  • Quote
  • Flag
  • Veritas Prep
    Free Veritas GMAT Class
    Experience Lesson 1 Live Free

    Available with Beat the GMAT members only code

    MORE DETAILS
    Veritas Prep
  • Varsity Tutors
    Award-winning private GMAT tutoring
    Register now and save up to $200

    Available with Beat the GMAT members only code

    MORE DETAILS
    Varsity Tutors
  • e-gmat Exclusive Offer
    Get 300+ Practice Questions
    25 Video lessons and 6 Webinars for FREE

    Available with Beat the GMAT members only code

    MORE DETAILS
    e-gmat Exclusive Offer
  • Economist Test Prep
    Free Trial & Practice Exam
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    Economist Test Prep
  • PrepScholar GMAT
    5 Day FREE Trial
    Study Smarter, Not Harder

    Available with Beat the GMAT members only code

    MORE DETAILS
    PrepScholar GMAT
  • Magoosh
    Magoosh
    Study with Magoosh GMAT prep

    Available with Beat the GMAT members only code

    MORE DETAILS
    Magoosh
  • EMPOWERgmat Slider
    1 Hour Free
    BEAT THE GMAT EXCLUSIVE

    Available with Beat the GMAT members only code

    MORE DETAILS
    EMPOWERgmat Slider
  • Kaplan Test Prep
    Free Practice Test & Review
    How would you score if you took the GMAT

    Available with Beat the GMAT members only code

    MORE DETAILS
    Kaplan Test Prep
  • The Princeton Review
    FREE GMAT Exam
    Know how you'd score today for $0

    Available with Beat the GMAT members only code

    MORE DETAILS
    The Princeton Review
  • Target Test Prep
    5-Day Free Trial
    5-day free, full-access trial TTP Quant

    Available with Beat the GMAT members only code

    MORE DETAILS
    Target Test Prep

Top First Responders*

1 Jay@ManhattanReview 66 first replies
2 fskilnik@GMATH 50 first replies
3 Brent@GMATPrepNow 49 first replies
4 GMATGuruNY 32 first replies
5 Rich.C@EMPOWERgma... 26 first replies
* Only counts replies to topics started in last 30 days
See More Top Beat The GMAT Members

Most Active Experts

1 image description fskilnik@GMATH

GMATH Teacher

109 posts
2 image description Brent@GMATPrepNow

GMAT Prep Now Teacher

97 posts
3 image description Max@Math Revolution

Math Revolution

94 posts
4 image description Jay@ManhattanReview

Manhattan Review

83 posts
5 image description GMATGuruNY

The Princeton Review Teacher

78 posts
See More Top Beat The GMAT Experts