Drug manufacturer: Television audiences are sure to realize that the "physician" recommending our brand of cough syrup in our advertisement is actually an actor playing a role. Hence they will not place undue trust in the advice given by this actor. Therefore, networks should relax their guidelines to permit our company to broadcast this advertisement.
Television executive: If the audience can tell that the actor is not a physician, then your advertisement need not have a physician figure recommending your product.
Which of the following is an argumentative strategy used by the television executive in response to the drug manufacturer?
A) Indicating that the reason the drug manufacturer offers for relaxing the guidelines conflicts with the manufacturer's presumed motive for presenting the image of a physician in the advertisement.
B) Asserting that the drug manufacturer's expressed desire to broadcast the advertisement is motivated by self-interest rather than by genuine interest in the good of the audience
C) Invoking subjective opinions concerning audience reaction to television advertisements as if those opinions constituted objective evidence.
D) Pointing out that the goals of the drug manufacturer's company differ from those of television networks.
E) Questioning the ability of the drug manufacturer to make any sweeping generalization about what the many different members of the audience may think.
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Drug manufacturer: Television audiences are sure to realize
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gmatquant25
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Hi gmatquant25,
You asked me to walk you through this CR question, and I'm happy to do so. IF you learn how to use the CR Grid, and learn how to spot the Focus and Main Point of the prompt, then you'll be able to answer this question just as quickly.
Since there's a discussion happening between two people, we have to figure out the Focus of what they're talking about. Once you have this information, you can find the correct answer and quickly eliminate the incorrect ones.
What we learn from the Drug Manufacturer:
-Audiences will be sure to recognize that the "physician" is actually an actor.
-Audiences will not place undue trust in the actor's "advice"
-Networks should relax their guidelines and let the Drug Company air this add
What we learn from the TV Executive:
-If Audiences can tell that the "physician" is an actor and not a physician, then the ad doesn't need to have a "physician" in it.
Notice the Focus of this conversation: An advertisement, the image of a "physician" and the reason for having a "physician" in the ad, something about guidelines.
Which of the 5 answer choices matches this Focus?
A: Mentions the same ideas (guidelines, image of a physician, advertisement) as the prompt; looks like a MATCH
B: Mentions "self-interest rather than...genuine interest in the good of the audience" This DOESN'T MATCH ANYTHING we know.
C: Mentions lots of vague language: "subjective opinions", "objective evidence"; Doesn't match the Focus
D: Mentions "goals" of drug manufacturers vs. "goals" of TV networks. Doesn't match the Focus.
E: Mentions "sweeping generalizations about...many different members of the audience". Doesn't match the Focus
Final Answer: A
GMAT assassins aren't born, they're made,
Rich
You asked me to walk you through this CR question, and I'm happy to do so. IF you learn how to use the CR Grid, and learn how to spot the Focus and Main Point of the prompt, then you'll be able to answer this question just as quickly.
Since there's a discussion happening between two people, we have to figure out the Focus of what they're talking about. Once you have this information, you can find the correct answer and quickly eliminate the incorrect ones.
What we learn from the Drug Manufacturer:
-Audiences will be sure to recognize that the "physician" is actually an actor.
-Audiences will not place undue trust in the actor's "advice"
-Networks should relax their guidelines and let the Drug Company air this add
What we learn from the TV Executive:
-If Audiences can tell that the "physician" is an actor and not a physician, then the ad doesn't need to have a "physician" in it.
Notice the Focus of this conversation: An advertisement, the image of a "physician" and the reason for having a "physician" in the ad, something about guidelines.
Which of the 5 answer choices matches this Focus?
A: Mentions the same ideas (guidelines, image of a physician, advertisement) as the prompt; looks like a MATCH
B: Mentions "self-interest rather than...genuine interest in the good of the audience" This DOESN'T MATCH ANYTHING we know.
C: Mentions lots of vague language: "subjective opinions", "objective evidence"; Doesn't match the Focus
D: Mentions "goals" of drug manufacturers vs. "goals" of TV networks. Doesn't match the Focus.
E: Mentions "sweeping generalizations about...many different members of the audience". Doesn't match the Focus
Final Answer: A
GMAT assassins aren't born, they're made,
Rich
