When trying to identify new technologies that promise to transform the marketplace, market researches survey the managers of those companies that are developing new technologies. Such managers have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies. Surprisingly, however market researches typically do not survey a new technology's potential buyers, even though it is the buyers not the producers- who will ultimately determine a technology's commercial success.
which of the following, if true, best accounts for the typical survey practices among market researches?
(A) if a new technology succeeds, the commercial benefits accrue largely to the producers, not to the buyers, of that technology.
(B) people who promote the virtues of a new technology typically fail to consider that the old technology that is currently in use continues to be improved, often substantially.
(C) investors are unlikely to invert substantial amounts of capital in a company whose own managers are skeptical about the commercial prospects of a new technology they are developing.
(D) the potential buyers for not-yet available technologies can seldom be reliably identified.
(E) the developers of a new technology are generally no better positioned than its potential buyers to gauge how rapidly the new technology can be efficiently mass-produced.
CR official
This topic has expert replies
- fiza gupta
- Master | Next Rank: 500 Posts
- Posts: 216
- Joined: Sun Jul 31, 2016 9:55 pm
- Location: Punjab
- Thanked: 31 times
- Followed by:7 members
- richachampion
- Legendary Member
- Posts: 698
- Joined: Tue Jul 21, 2015 12:12 am
- Location: Noida, India
- Thanked: 32 times
- Followed by:26 members
- GMAT Score:740
Fiza, The question is asking to justify this -fiza gupta wrote:When trying to identify new technologies that promise to transform the marketplace, market researches survey the managers of those companies that are developing new technologies. Such managers have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies. Surprisingly, however market researches typically do not survey a new technology's potential buyers, even though it is the buyers not the producers- who will ultimately determine a technology's commercial success.
which of the following, if true, best accounts for the typical survey practices among market researches?
(A) if a new technology succeeds, the commercial benefits accrue largely to the producers, not to the buyers, of that technology.
(B) people who promote the virtues of a new technology typically fail to consider that the old technology that is currently in use continues to be improved, often substantially.
(C) investors are unlikely to invert substantial amounts of capital in a company whose own managers are skeptical about the commercial prospects of a new technology they are developing.
(D) the potential buyers for not-yet available technologies can seldom be reliably identified.
(E) the developers of a new technology are generally no better positioned than its potential buyers to gauge how rapidly the new technology can be efficiently mass-produced.
market researchers typically do not survey a new technology's potential buyers, even though it is the buyers, not the producers- who will ultimately determine a technology's commercial success.
that means we have to find a reason that justifies why -
market researchers typically do not survey a new technology's potential buyers
Option D is the missing link =
(D) the potential buyers for not-yet available technologies can seldom be reliably identified.
R I C H A,
My GMAT Journey: 470 → 720 → 740
Target Score: 760+
[email protected]
1. Press thanks if you like my solution.
2. Contact me if you are not improving. (No Free Lunch!)
My GMAT Journey: 470 → 720 → 740
Target Score: 760+
[email protected]
1. Press thanks if you like my solution.
2. Contact me if you are not improving. (No Free Lunch!)