CR (700 Level)

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CR (700 Level)

by Pranavb1302 » Thu Oct 08, 2020 9:50 am
An advertising agency argued that the quality of its client's product is perceived to have decreased because the client had pressured the agency to create a campaign which sacrificed the product's image in order to establish the product as a bargain.

Which of the following, if known to be true by the client and the agency, most seriously weakens the agency's argument above?

A) client will always switch advertising agencies when the perception of that client's product's value decreases.
B) The client has to give final approval for any advertising campaign an agency creates.
C) Perception of the quality of a product increases when the perception of that product as a bargain increases.
D) The perception of a product's price value increases when an advertising campaign is successful.
E) It is impossible to establish a product as a bargain without a decrease in the perception of that product's quality.

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Re: CR (700 Level)

by rvgmat12 » Fri Oct 01, 2021 11:10 pm
Premise: the product quality is said to be down when the product is established as a bargain.

We have to show that the product being established as bargain is not the reason why company product value went down.

The option weakening the argument is:

A. Client switching agencies is not the matter discussed in argument. In order to weaken argument we have to weaken the stated information, not introduce new one.(incorrect)

B. Same as A, client approval is not considered in argument. Hence out of scope.(Incorrect)

C. Yes, the perception of product as a bargain will increase only after the product is established as a bargain. Hence it weakens the argument that establishing product as bargain is damaging image.(Correct)

D. Product price vale is not considered. (Incorrect)

E. This statement strengthen the argument stating the depreciation in product quality results in establishing product as a bargain. (Incorrect).