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Cost Cutting Programs

Expert replies
by sanp_l » Sun Aug 30, 2009 1:48 am
The following passage is from 1000 RC set and goes as below:

Since the late 1970's, in the face of a severe loss of market share in dozens of industries, manufacturers in the United States have been trying to improve productivity-and therefore enhance their international competitiveness-through cost-cutting programs. (Cost-cutting here is defined as raising labor output while holding the amount of labor constant.) However, from 1978 through 1982, productivity-the value of goods manufactured divided by the amount of labor input-did not improve; and while the results were better in the business upturn of the three years following, they ran 25 percent lower than productivity improvements during earlier, post-1945 upturns. At the same time, it became clear that the harder manufactures worked to implement cost-cutting, the more they lost their competitive edge.
With this paradox in mind, I recently visited 25 companies; it became clear to me that the cost-cutting approach to increasing productivity is fundamentally flawed. Manufacturing regularly observes a "40, 40, 20" rule. Roughly 40 percent of any manufacturing-based competitive advantage derives from long-term changes in manufacturing structure (decisions about the number, size, location, and capacity of facilities) and in approaches to materials. Another 40 percent comes from major changes in equipment and process technology. The final 20 percent rests on implementing conventional cost-cutting. This rule does not imply that cost-cutting should not be tried. The well-known tools of this approach-including simplifying jobs and retraining employees to work smarter, not harder-do produce results. But the tools quickly reach the limits of what they can contribute.
Another problem is that the cost-cutting approach hinders innovation and discourages creative people. As Abernathy's study of automobile manufacturers has shown, an industry can easily become prisoner of its own investments in cost-cutting techniques, reducing its ability to develop new products. And managers under pressure to maximize cost-cutting will resist innovation because they know that more fundamental changes in processes or systems will wreak havoc with the results on which they are measured. Production managers have always seen their job as one of minimizing costs and maximizing output. This dimension of performance has until recently sufficed as a basis of evaluation, but it has created a penny-pinching, mechanistic culture in most factories that has kept away creative managers.
Every company I know that has freed itself from the paradox has done so, in part, by developing and implementing a manufacturing strategy. Such a strategy focuses on the manufacturing structure and on equipment and process technology. In one company a manufacturing strategy that allowed different areas of the factory to specialize in different markets replaced the conventional cost-cutting approach; within three years the company regained its competitive advantage. Together with such strategies, successful companies are also encouraging managers to focus on a wider set of objectives besides cutting costs. There is hope for manufacturing, but it clearly rests on a different way of managing.


1. The primary function of the first paragraph of the passage is to
(A) outline in brief the author's argument
(B) anticipate challenges to the prescriptions that follow
(C) clarify some disputed definitions of economic terms
(D) summarize a number of long-accepted explanations
(E) present a historical context for the author's observations

2. In the passage, the author includes all of the following EXCEPT
(A) personal observation
(B) a business principle
(C) a definition of productivity
(D) an example of a successful company
(E) an illustration of a process technology

The OA :

1. E 2. E

I dont understand the answers. For the first i went for Option B and for the second i went for Option D. Can anyone explain them to me?
Sandy
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Source: — Reading Comprehension |

by rookiez » Sun Aug 30, 2009 8:13 am
1- I went for A...wasn't sure

2-E is correct definitely

(A) personal observation
author does mention this in start of para2
With this paradox in mind, I recently visited 25 companies; it became clear to me that

(B) a business principle
mentioned in para2 40 40 20 principle
(C) a definition of productivity
author does state his definition in para1
(D) an example of a successful company
last para does mention this
(E) an illustration of a process technology
no mntion of any process
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by tanviet » Thu Jan 14, 2010 9:08 pm
IMO 1A, 2E

for 1, E is wrong, there is not history context here
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by raisethebar » Thu Jan 14, 2010 11:27 pm
I chose E for first question.

Author in fist para explains about the period 197o. He describes about the general finding at that time(1970) and then he compares or evaluates this finding with present scenario. First the companies applied the cost cutting and registered instant profit but eventually find that the productivity degraded. This (historical) observation is evaluated by author with current scenario in other paras.
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