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The author claims that the consumers should be protected from companies that make false or deceptive claims to mislead the consumers and that the companies should be allowed to make truthful claims, even if those claims could be missunderstood by some comsumer. I neither completely agree nor completely disagree with the author.

First of all, Adertisements(ads) are made to incerese the popularity and the brand name of the products and to make people aware of the products available. But now a days people are using false claims and false promises to lure people in buying their products. Many people think that since these ads are comming on television or newspaper, the claims the company is making are be true. The government does not regulate these ads for their validity nor it verifies the claims. In few countries ads are only censored for some objectional contents and no other censorship or rules are present. Even if companies make truthful claims, those claims could be misunderstood by anyone. People can misunderstand the ads because of lack of knowledge or perhaps because the companies make the truth behind their claims appear so arcane or confusing that people dont actually understand their claims and in turn trust these ads blindly.Furthermore, even if a regulating authority is made to take decisions on the validity of the facts claimed by the company it is not possible that these people wont bring their own quirky notions in judging the ads. The best way to counter this problem is to make people aware that these ads can sometimes be misleading may be intentionally or may be because of lack of knowledege of consumers and they should use their own logic and undestanding to evalute the validity of the claims.

In conclusion, the consumers of today should understand that companies sometime intentionally make deceptive claims to lure them to buy their product by making false claims and promises and even if the companies are allowed to make truthful claims there is no garuntee that they will not misunderstand the companies claims. Also no authority can control these deceptive claims made by the companies without putting the quirky notion in validating these claims. Therefore, the consumers of today should make use of there own logic and gut feeling to trust these claims or not.