Goals in MBA Admissions: A Must

by , May 27, 2011

When I give presentations, no matter what the topic, whether talking about applicant qualifications, choosing schools, the admissions perspective, or planning for the future, I end up talking about the importance of MBA goals. When speaking individually with applicants, I am frequently struck by the fact that many of you lack clear goals for your MBA -- not even those of you who are definitely committed to applying this fall and working hard on GMAT prep.

Clear, well-defined goals are as much a requirement of MBA admissions as GMAT, GPA, and work experience.

To define your goals:

1. Look inward: What do you enjoy and where do you excel?
2. Examine what you have done off the job and see if there are lessons in your non-professional life for your professional life.
3. Clarify and mine interests and past experiences. Where have you excelled?

Then look outward:

1. Examine professional paths that will take advantage of your strengths and give you more of what you find satisfying.
2. Research the schools to find those that support your professional goals and provide an educational environment where you can thrive.

Establish specific goals you want to achieve within a given program and a career plan for your post MBA years.

Clearly I go into much greater depth during a day-long presentation, but these few tips are critical. Most importantly realize this fundamental:

Goals are not an afterthought in MBA admissions. They are front and center in the minds of admissions readers. Put them front and center in your mind as you prepare to apply.

For tips on writing the MBA goals essay, please see MBA Goals 101.