Critical Reasoning

'Kitchen' magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in 'Kitchen'. Therefore, 'kitchen' can collect its licensing fee wuthout endangering its other revenues.

The argument above assumes which of the following

OE: Makers of cookware will not find 'Kitchen' a less attractive advertising vehicle because the magazine's name is associated with a competing product.


Could someone why this is being assumed. I'm not sure what it is trying to say. Thank you!

PLease post options and use spoilers for OA & OE.

Took the liberty of searching and here it is -


Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?
a. No other line of cookware is superior to that which will carry the Kitchen name.
b. Kitchen will not license the use of its name for any products other than the line of cookware.
c. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
d. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
e. Kitchen is one of the most prestigious cooking-related magazines.


By POE only C and D prevail.

the conclusion mentions 'not effecting' the magazines revenue.That's the central point.

C nails this, by giving clear indication that the revenues will take a hit.

C it is.

IMO C
Adding my two cents..

In assumption question we can perform negation test on contender options in order to home in the answer.

if we negate C, it says:

Makers of cookware WILL find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

This directly hurts the argument, and so its polar opposite statement MUST BE True in order for argument to stand.