'Kitchen' magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in 'Kitchen'. Therefore, 'kitchen' can collect its licensing fee wuthout endangering its other revenues.
The argument above assumes which of the following
OE: Makers of cookware will not find 'Kitchen' a less attractive advertising vehicle because the magazine's name is associated with a competing product.
Could someone why this is being assumed. I'm not sure what it is trying to say. Thank you!
The argument above assumes which of the following
OE: Makers of cookware will not find 'Kitchen' a less attractive advertising vehicle because the magazine's name is associated with a competing product.
Could someone why this is being assumed. I'm not sure what it is trying to say. Thank you!
and use spoilers for OA & OE.
